Mr. Jalan worked as a Head-Tied Agency & Direct Distribution for Bharti AXA Life for two years beginning in May 2020. In addition to having a strong dedication to establishing and enhancing long-term relationships with distribution partners, he has led several significant business initiatives and brings a wide range of resources. The distribution vertical strategy of the company was conceptualized in part by Mr. Jalan, who also played a key role in transforming it.
Mr. Jalan will lead the Agency 2.0 program, one of the main development engines for the company, in his new position. He will be in charge of managing product sales and insurance revenue.
He will develop and put into action plans to raise productivity levels across all channel hierarchies and increase total income. He will be in charge of establishing internal controls to effectively manage resources, reduce expenses, and strengthen the agency to boost revenue and profitability. He will concentrate specifically on creating new markets, creating new business plans to achieve operational excellence, and managing a core group of senior members to raise the company’s earnings as well as the volume and reach of the channel. In addition, he will work to develop a variable agency with a multifaceted alternate channel plan and establish a trustworthy sales governance rhythm to monitor sales and promote Bharti AXA Life’s top line.
Chief Distribution Officer, Proprietary, Bharti AXA Life Insurance, Murli Jalan, commented on the development, saying, “I look forward to the new post and help in expanding the company’s footprint across India through strategic distribution channels. We will keep fostering an environment that encourages innovation, agility, and efficiency, which will help us deliver value to all of our stakeholders. Additionally, we will intensify our efforts to expand the penetration of life insurance throughout the entire nation by increasing our distribution network.
Mr. Jalan has a solid understanding of the establishment of high-quality distribution networks and brings with him three decades of significant experience in sales and business development in the manufacturing, banking, and insurance sectors. With his extensive experience, he integrates market-driven insights with industry best practices to produce quantifiable gains across key performance indicators.
Bharti AXA Life’s distribution channels are ready to experience exponential company growth under his guidance. Together with his team, he has been in charge of enhancing the agency channel and giving agents the tools they need to forge closer bonds with clients and prospects. He has taken advantage of opportunities across client segments to help the company’s distribution team thrive as a potent revenue creation engine.
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