The content powerhouse, Bhuvan Bam has signed up with leading men’s grooming brand to help them connect with modern-day audience in more intimate and personalised manner
12th July, 2022: Adding a cool-quotient in the men’s grooming essentials ecosystem, The Man Company has introduced Bhuvan Bam as the face of its dynamic fragrance range. The collaboration brings an authentic, self-made and self-aware and constantly evolving individual onboard to represent the brand’s equally empowering line of perfumes.
Bhuvan has become a household name with his quirky, relatable and creative content. His association with the company will allow them to reach new customers across social media platforms. Considering Bhuvan has a loyal social media following of 50 million, this tie-up will expand The Man Company’s reach to connect with like-minded and progressive customers in a personalised manner.
Often recognised as BB Ki Vines, Bhuvan needs no introduction today. More than just a standard content creator, he is also a musician, storyteller, writer, and fashion icon. Bhuvan has recently appeared in the highly successful record breaking series, Dhindora. He will soon make his OTT debut with Taaza Khabar. Bhuvan has become a name with whom millions of youths in India (in some cases, their parents too) connect wholeheartedly.
Given that fragrance is an often sidelined but inevitable part of the grooming regime, The Man Company intends to bring a representative that can create awareness around the same. And, who better to do so than the content maestro? Bhuvan will represent The Man Company’s vibrant fragrance range, including a wide variety of EDPs, EDTs, Body Perfumes and No-Gas Deos. In addition, as part of this collaboration, he will also create exclusive content for the brand in his characteristic tonality and manner.
Hitesh Dhingra, founder, The Man Company, said, “While fragrance range has long been part of The Man Company’s men’s grooming essentials, we decided to create more awareness about the types of perfumes perfect for various occasions. Bhuvan was the ideal choice for taking our thought to the right audience as he has a fanbase across India, in different geographies and tiers. The fact that Bhuvan’s personal journey, values and ethics align with The Man Company makes him the perfect fit for the brand. We look forward to connecting with new users post this collaboration. This is an exciting new development, and we are all thrilled to have Bhuvan onboard.”
Bhuvan Bam, Brand Ambassador, The Man Company fragrance range, said, “When I became a part of The Gentleman Show, I already knew that The Man Company is initiating conversations that are crucial today. I already had this in mind that The Man Company’s brand ethos and values match mine. So, when this opportunity came, I was excited, to say the least. The best thing about The Man Company’s fragrance range is that it doesn’t add an unnecessary sprinkle of scents to your personality but enhances your genuine nature with a little dash of motivation. I am sure, together, we’ll be able to reach more customers and help men understand that grooming is not gender-biassed. Can’t wait to start this new journey. “
