Biba has launched its 35th flagship store in the national capital resuming its offline expansion which is additionally its 34th store in Delhi. This store is found at the Ambience Mall in Vasant Kunj, New Delhi. It’s is also the primary post-pandemic store launched by Biba.
Biba is a national brand founded by Meena Bindra in 1988 in New Delhi. This brand specialises in apparels business. It opened its first store in a very mall in Mumbai in 2004. It has around 150 stores and 225 multi-brand outlets. Biba has progressed the business by diversifying its line of products from only Ethnic Suits to footwear, jewellery, sleepwear and loungewear.
The new outlet is a well organised and spacious retail outlet of around 3500 square feet and brings the most exclusive Summer 2021 collections together with the type of other apparel for youth wear. The shop offers a new range including Work Vogue (office wear) and BIBA Chic (traditional Indie outfits).
As stated by Mr Siddharath Bindra, Director of BIBA, “We are ecstatic to launch the new store pattern with this flagship outlet in Vasant Kunj. This store has been designed by FITCH, creating exclusive experiences while keeping the brand’s signature in mind. The store design allows customers to flick through various product categories with ease and that we ensure their experience could be a fantastic one.
He also stated that “It’s the brand’s loyalty to the Indian market that we have been able to spread our wings across the country during the health crisis. Our loyal customers, especially people from the capital, have always showered love and support to us. We are thankful to them for putting their trust in BIBA, which I am quite hopeful that customers will visit the shop and enjoy shopping with us,”
Even during the COVID pandemic period in 2020, Biba has continued to launch, multiple stores all around. It continued the expansion spree during the global health crisis. With the new launch, Biba has achieved the count of 290th store.
Biba has also launched its first brand song “BeatsOfBiba” at its newly opened store. The brand used the strategic tool to attach with the audience emotionally. It is a strategic tool to draw in the audience through audio–visual content.
Even during this fast pacing world, Biba strives to keep alive the soul of traditional clothing. With some changes here and there, the resemblance seems to be unchanged from the past.
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