A Moj First Audio release the track will be available exclusively on the short video app before any platform, prior to the worldwide release
24th September 2021: In a dynamic market Big Bang Music and Moj, India’s number one short video app join hands to disrupt the music market with its new urban Punjabi track ‘Mil Mahiya’ featuring Bollywood diva Sonakshi Sinha. A Moj first audio release, the track will be available on the platform from today, four days before the world wide release. Mil Mahiya is an ultimate escape from the unprecedented times and the perfect song to break free and hang out with your friends!
Versatile vocalist Raashi Sood is the voice behind the track, with Producer – DJ duo UpsideDown and ICONYK. The preview of the song was released today and the song will be released on 28th September on all major streaming platforms & Big Bang’s Youtube channel youtube.com/BGBNGMusic.
As part of the association, Moj creators – Junaid Malik, Priyanka Lamba, Sourav Sharma, Twinkle Sharma, Rishabh Saini and Sameeksha Takke will be featured in Big Bang music’s ‘Mil Mahiya’ music video. Moj is also launching a #MilMahiyaOnMoj campaign, the winners of this campaign will get an opportunity to meet Sonakshi and create content with the multi talented actor.
Commenting on this association, Gaurav Wadhwa Co-Founder & CEO, Big Bang Music said,” Mil Maahiya is a track which we felt was missing from the current contemporary music. Raashi, UpsideDown and ICONYK have done a brilliant job in co-creating this special track with Sonakshi bringing in the perfect energy. We are glad to have Moj as a partner for the song’s release which gives us an opportunity to share the song with their 160 million strong community and look forward to the creative ways in which the Moj community will engage & love with the track.”
Speaking on the association Shashank Shekhar, Sr. Director – Content Strategy and Operations, Moj said, “We are delighted to release Sonakshi Sinha’s latest audio track, Mil Maahiya on Moj and give an opportunity to our creators to be a part of the music video. The association with Big Bang Music will give our creator community a bigger platform to showcase their talent, reach a wider audience and emerge as superstars in the entertainment industry. We look forward to seeing how this song will inspire creativity amongst the Moj community with #MilMahiyaOnMoj.”
