Mumbai, November 06, 2024: Collective Artists Network’s Big Bang Social (BBS) – a leading platform connecting influencers and brands, is thrilled to announce a first-of-its-kind partnership between Harun Robert a.k.a Rob, an established artist and NOOE, a premium design brand producing desk essentials, stationery & everyday carry products. This collaboration represents a monumental shift in how creators can engage with brands—not only as content creators but also as investors and key strategic partners.
Rob, an investor and newly appointed Chief Community Officer at NOOE, will spearhead the brand’s community and content strategy over the next five years. Rob shared: “NOOE’s dedication to both quality and creativity really resonates with me. This isn’t just about creating content; it’s about being involved at a deeper level, helping shape the brand’s story and building a community that shares our love for thoughtful design. I’m looking forward to working with the team at NOOE and exploring how we can bring something special to people who value creativity as much as we do.”
Rob, the creator and host of an award-winning TV show, has become a household name, known for his innovative DIY projects and contagious enthusiasm. His exceptional design expertise and cross-generational appeal make him the perfect partner to fuel NOOE’s growth. NOOE, celebrated for its stylish and premium lifestyle products, was founded by Piyush Suri and Neetica Pande, a RED DOT Design Award-winning brand for their acclaimed Desk Collection, now available in over nine countries and premier retail outlets like Harrods in London. This partnership redefines the potential of creator-brand collaborations, delivering sustained value and impact.
Piyush Suri, Co-founder and CEO of NOOE added: “Having Rob join us feels like the perfect match. His vision, combined with his passion for art and design, aligns seamlessly with what we stand for at NOOE. We’re excited about the potential of this partnership to elevate our brand and create a stronger, more personal connection with our customers.”
Dhruv Chitgopekar, Co-founder of Collective Artists Network, commented: “Facilitating a collaboration like this, where a creator takes on such a meaningful marketing and community-building role, is exactly what we strive for at Big Bang Social. Rob’s partnership with NOOE is an exciting step in reimagining how creators and brands work together. We believe this collaboration will grow Rob’s engagement with his community and NOOE’s growth on all relevant brand metrics. This sets the stage for more cutting-edge collaborations that push growth for forward-thinking D2C brands.”
This innovative strategy is poised to inspire more startups and investors to think outside the box. It speaks to the future of investment opportunities for creators and empowering them to take on dual roles both as investors and ambassadors—Big Bang Social is setting a new precedent for collaboration in the industry.
