Radio is an essential means of entertainment and communication for most remote regions of our country. In keeping with that attitude and recognition of National Broadcasting Day, BIG FM recently participated in the 5th edition of The Radio Festival. The last stage of the three-day festival ended on July 25, 2022.
As a dependable collaborator, BIG FM actively participated in the 2018 festival, which had the subject “The Radio Fair: SDGs on the Air.” The event featured some of the top radio jockeys in the nation and was designed to spark important conversations on the Sustainable Development Goals (SDGs) and their inherent responsibility. The Radio Festival’s founder and moderator, Archana Kapoor, presided over the opening session.
Distinguished dignitaries including Hezekiel Dlamini, Advisor – Communications and Informations, UNESCO, Mayank Agrawal, CEO, Prasar Bharati, Neerja Shekhar, Additional Secretary, Ministry of Information and Broadcasting, Government of India, Siddhartha Shreshtha, Chief, SBC, UNICEF, and Kiri Atri, External Relations Officer, UNHCR, participated in the session as panelists.
Specifically, “An RJ for the panel on Radio for Good Health and Wellness” and “Reservation of Airwaves: Primetime for Women” saw active participation from BIG FM’s Sulakshna Bramta, Regional Program Head. Suraksha Bramta shared her ideas on maintaining personal well-being and noted that radio jockeys across all media are expected to go on air with awareness and accountability. An RJ would be aware of the enormous responsibility their words hold before going on air if they knew lakhs of people were listening to them at a specific time of the day. The RJ needs to be careful that their words don’t offend anyone’s feelings, whether they be personal or religious.
Their speech must not spread anarchy. Thus, all radio jockeys practice basic hygiene, which includes getting ready. Every RJ preserves the emotional well-being of their listeners by treating hygiene as the Bible of their on-air conversations.
“Being a member of The Radio Festival and having the opportunity to elaborate on the influence of radio and its DJs on sustainable development goals was an honour for me,” Bramta added. One of India’s most well-known RJs, RJ Juhi, spoke on the gender panel and said, “Having a Ph.D. in Child Sexual Abuse, the knowledge I received organically translates into topics that I cover in my program.”
“I have the additional obligation of educating and empowering other women to claim their fair portion of the pie because I am a woman and an RJ with listeners who tune into the radio. I appreciate The Radio Festival for taking the initiative and holding such ground breaking discussions about gender sensitization because it is a subject I am passionate about.”
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