General Mills Big G cereal brands partnership with the Milk Processor Training Program’s iconic “got milk ?” advertising marketing campaign. This marketing campaign taps into old reminiscences struck for the quintessential milkman at a time when customers are nonetheless looking for acquainted comforts as a result of the pandemic drags on. The omnichannel marketing campaign through merchandising, coupons, social media, and pop-up expertise may drive curiosity within the traditional pairing. As a part of the partnership, the meals firm will launch particular packing containers of Cocoa Puffs, Trix, Cheerios, Fortunate Charms, Cinnamon Toast Crunch, and Honey Nut Cheerios that includes mascots with the well-known “got milk?” mustache.
The marketing campaign additionally consists of the #CerealMilkStacheChallenge on Instagram and TikTok, as social media personalities don the milk mustache. The push continues Common Mills\’ efforts to tap into old memories struck by traditional cereal manufacturers in the course of the pandemic. The milk truck pop-up, which can ship milk throughout Los Angeles, demonstrates how experiential activations could be reworked to consider pandemic-related disruptions
The standing of pandemic-related shutdowns craft on Instagram and TikTok an excellent extra necessary way for Common Mills to succeed in homebound folks. Whereas particulars are scarce, using social media stars helps modernize the “got milk?” campaign. campaign. This campaign is well-known for it celebrates partnerships over a few years. customers can even obtain digital rebates by buying two gallons of dairy milk and two bins of Common Mills cereal, with particulars at BigGCerealAndMilkSavings.com.
The partnership continues Common Mills’ efforts to promote the visibility of its long-running cereal brands. In September, the corporate rebooted traditional cereals with a reside occasion that focused on consumers’ reminiscences of Sat morning cartoons and teamed with Champion Athleticwear to create a capsule assortment of cereal-inspired clothing. These nostalgia-fueled efforts might support the corporate interaction with customers on the lookout for acquainted comforts because the coronavirus pandemic persists. There is also available the limited-edition Common Mills Big G cereal and got milk? partnership packing containers of Cheerios, Honey Nut Cheerios, Fortunate Charms, Cocoa Puffs, Cinnamon Toast Crunch, and Trix at more importantly main retailers nationwide now.
