Bengaluru, October 30, 2024: bigbasket, A TATA Enterprise, has kicked off Diwali celebrations with a unique ‘Lit Biker’ activity, lighting up Hyderabad and Bengaluru with ultra-fast delivery of non-grocery essentials in just 10 minutes. Launched on October 28, the campaign brings bigbasket’s wide range of festive must-haves to customers’ doorsteps in record time, helping make Diwali celebrations even brighter and more convenient.
In this festive push, bigbasket’s delivery partners are hard to miss on the roads. Sporting light-based signage on their helmets with ‘#10Minutes’ and ‘#DiwaliLit,’ these bikers are receiving enthusiastic reactions from the public, who are pleasantly surprised by this eye-catching display. Customers have dubbed it ‘Branding in Motion,’ appreciating the unique twist that bigbasket has added to the festive season.
Taking the idea of visibility further, bigbasket has also transformed autorickshaws into moving billboards, with each auto topped by a bigbasket banner. These branded vehicles, now a familiar sight across Bengaluru also bring a festive touch to the city streets.
Speaking about this, Anand Bhaskaran, Head of Digital and Marketing Communications, said, “At bigbasket, we understand the joy and hustle of Diwali festivities, and our ‘Lit Biker’ initiative embodies our dedication to making celebrations brighter, faster, and more memorable for our customers. By enabling 10-minute access to non-grocery essentials, we are ensuring our customers can celebrate without waiting. We are blending service with celebration, truly bringing Diwali to life on the streets.”
From last-minute festive decor to essential household items, bigbasket’s expanding range ensures customers are ready for every occasion, reaffirming its position as the go-to destination for a seamless, delightful shopping experience this Diwali.
About bigbasket, A TATA Enterprise
bigbasket, a TATA Enterprise, is creating milestones in the online grocery market and has recently overhauled its supply chains across cities to fulfil a majority of customer orders faster. The company’s operations have expanded to more than 400 cities in India, recording about 8 million customer orders per month.
