Bengaluru, November 1, 2024: bigbasket, a TATA Enterprise, is bringing more than just festive essentials to customers’ doorstep. In an exciting collaboration with Spotify, bigbasket will now deliver a special musical touch to all the celebrations. Each Diwali-themed delivery bag from bigbasket will feature a Spotify scannable QR code that leads to three specially curated playlists — one for each key moment of the festival: Preparation, Puja, and Party.
As part of the ‘10 Minute .. Diwali Lit’ campaign, customers can scan these scannables to instantly access playlists designed for every Diwali mood. Whether it is getting ready with upbeat preparation tunes, setting the right tone for puja, or turning up the volume for a diwali party, there’s a playlist to match every moment.
Speaking about this, Anand Bhaskaran, Head of Digital and Marketing Communications, bigbasket, said, “At bigbasket, we believe that festivals are all about creating memorable moments with loved ones. Our collaboration with Spotify adds an extra spark to Diwali by blending music with convenience, so our customers can enjoy their celebrations even more.”
In addition to this unique musical partnership, bigbasket continues to offer its signature 10-minute delivery service, ensuring that all the festive shopping needs of customers — from decorations and gifts to groceries and sweets — are fulfilled in record time. Whether it is last-minute prep or a quick grocery run before the celebrations, bigbasket has it covered with an item for every Diwali need.
