Brand collaborates with iconic reality TV show for An Exclusive Public Access
Gurugram, 18th January 2024: MakeMyTrip has been at the forefront of enriching the homestay and villa ecosystem in India, boasting an extensive array of listings across numerous cities. In a groundbreaking move, MakeMyTrip Homestays and Villas has collaborated with Viacom18’s premium Hindi GEC COLORS to offer an extraordinary opportunity: exclusive access to the iconic Big Boss House. This initiative underscores MakeMyTrip Homestays and Villas resolve to bring homestays closer to the popular culture in the country. For the very first time, the most talked about house in the country has been listed on the MakeMyTrip platform alongside 25,000 other unique homestays and villas.
Speaking about the collaboration, Raj Rishi Singh, Chief Marketing Office, and Chief Business Officer – Corporate, MakeMyTrip shared, “We are thrilled to offer fans of Bigg Boss a once-in-a-lifetime opportunity to step into the iconic house. This collaboration underscores our commitment to curate unique experiences for travellers, expanding beyond conventional stays and unlocking new dimensions in the world of hospitality. This collaboration is our invitation to travellers to explore distinct accommodations to add remarkable memories to their journey.”
Speaking on the partnership, Mahesh Shetty, Head – Network Sales, Viacom18 said, “Bigg Boss is India’s most followed entertainment show and provides an unparalleled reach to brands that associate with it. Just as we do with the content, we provide innovative solutions to our advertisers that help them stand out in their respective sectors and help them solve their brand/business objectives. This unique partnership with MakeMyTrip is a first of its kind innovation and a testament to our commitment to programmatically integrate our partners seamlessly and showcase their product/service and experience in a clutter breaking manner.”
Consumers are invited to share why they deserve to step into the Bigg Boss house through a contest open on the MakeMyTrip platform. Fifteen winners, picked from the most compelling respondents, will have the extraordinary chance to stay at the house, engage in activities, meet former Bigg Boss participants, and be a part of an exclusive episode filmed within the premises.
The contest is live on the platform till January 22nd and the winner announcement is scheduled for January 24th, 2024. The exclusive episode showcasing the participants and highlights from their visit will be available on Jio Cinemas on January 30th, 2024, adding excitement and entertainment for viewers beyond the show’s traditional base.
For more information on the contest and participation details, please click here.
