New Delhi, March 1, 2025 – Bikanervala, India’s popular brand of traditional Indian sweets, and snacks, proudly announces the grand opening of its newest 225th outlet at New Rohtak Road, near Liberty Cinema. The new outlet, spanning over 5000+ sq. ft., features a fully air-conditioned seating capacity for over 100 guests, providing an ideal destination for family gatherings and dining experiences.
With a legacy dating back to 1905, Bikanervala has become synonymous with authentic Indian flavors and impeccable quality. The operations started out as a small sweet shop – Bikaner Namkeen Bhandar in Bikaner’s old city area of Kote Gate by Shri Lal Chand Agarwal. In 1950, two brothers from the family took the brand beyond Bikaner, establishing a shop in Chandni Chowk, Delhi. Their culinary expertise, inherited through generations, introduced the capital to flavors never experienced before. The shop, initially called “Bikaner Namkeen Bhandar,” quickly gained popularity for its Rasogollas, Bikaneri Bhujia, and Kaju Katli. Soon, Delhiites affectionately began referring to it as Bikanervala, a name that has since become an iconic brand in India and beyond.
Bikanervala has consistently expanded its reach, offering a 100% vegetarian multi-cuisine dining experience while staying true to its roots in traditional Indian sweets and snacks. Today, the brand operates more than 225 outlets across India and internationally in the USA, Canada, UAE, Qatar, Bahrain, New Zealand, Singapore, and Nepal.Additionally, the company’s packaged food brand, BIKANO, has gained immense popularity in India and is exported worldwide. The New Rohtak Road outlet will also serve as a convenient single-point source for all Bikano packaged products.
Shri Shyam Sunder Aggarwal, Managing Director of Bikanervala Foods Pvt. Ltd., expressed his pride in the brand’s journey and continued expansion. “The new outlet marks another milestone for the renowned brand as it further solidifies its presence in the culinary landscape and reinforces our commitment to providing high-quality, traditional flavors to our customers.”
Looking ahead, Bikanervala has ambitious expansion plans, with the goal of adding 50+ outlets in 2025-26. The brand is also set to expand into international markets, including the United Kingdom, Australia, and Europe, in addition to growing its domestic presence. On average, Bikanervala restaurants see a staggering footfall of over 1 crore customers every month, a testament to the brand’s popularity and customer loyalty.
Shri Suresh Goel, CEO of Bikanervala Foods Pvt. Ltd., shared his excitement about the grand opening, stating, “We are thrilled to announce the inauguration of the new outlet at New Rohtak Road. By strategically opening new outlets, we aim to increase brand visibility, strengthen our market foothold, and create opportunities for further growth and revenue generation.”
Bikanervala’s vision is to firmly establish India’s rich tradition of sweets and fine food culture on the global map. Every new outlet, both in India and abroad, is a step toward that goal. The brand remains dedicated to fostering customer engagement, strengthening brand loyalty, and continuing its legacy of excellence in the food industry.
