Bioderma, the dermatological brand by NAOS announced the appointment of PR Pundit as its communications partner in India. The mandate is aimed at driving corporate & consumer reputation programme for Bioderma and NAOS, further bolstering the market share in India.
A business partner or alliance can be crucial for businesses. However, businesses can not choose business partners, called business mating, in any way they want. In many instances, the potential partner might not be interested in forming a business relationship. It is important that both sides of the agreement complement each other and have some common ground, for example in management style, mindset, and technology. If, for example, management style would be to different between the firms, then a partnership could be problematic. Kask and Linton (2013) investigate under what conditions business mating (formation) takes place for startup firms seeking business partners.
Business partner search or business matchmaking is the process/service of finding buyers/customers, distributors, licensees, and/or other business partners. This can be provided as a paid service by a commercial organization, or as a free service by the commercial section of a country’s embassy/consulate or an association of businesses in a particular area.
Customarily, commercial consideration of this service is a one time fee. The fee for this service depends on the business domain, the volume of business of both partners that will end up in a partnership relation as the end result of this service, etc.
Speaking on the appointment, Roshan Kunder – Head Marketing & Ecommerce India at NAOS said, “We are excited to partner with PR Pundit. A key criteria in our decision of a suitable PR Partner was to seek a firm that shares our values. We are very happy to see how they have been able to pivot programmes to adapt to the current climate. We have found in them a great fit and are excited to welcome them to the Bioderma family. We look to fostering a collaborative business partnership based in our collective capabilities and knowledge to support our growth ambitions in this market.”
Noopur Sharma, Partner Director- Mumbai at PR Pundit said, “Seeking beyond the traditional, employing creativity and skilful storytelling to engage relevant stakeholders is what PR Pundit has been doing for the last 24 years. We are proud to add a renowned global skincare brand like Bioderma to our overall beauty & lifestyle portfolio. With our channel-agnostic approach we aim to strengthen awareness and reach for Bioderma and highlight its differentiators in the skincare industry.”
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