Bira 91 collaborates with Japan’s Far Yeast Brewing Company to launch its first Gose-style beer

By
Passionate in Marketing
-
0
917
  • Yuzu Gose Sour Beer is a unique combination of local ingredients from India and Japan – Himalayan Salt and Yuzu flavors
  • This collaboration marks 70th year of diplomatic friendship between the countries

Bangalore, 2nd June 2022: Bira 91, the world’s fastest growing premium beer brand, in collaboration with Far Yeast Brewing Company, one of Japan’s most innovative brewing companies, today, launched its first Gose style beer, Yuzu Gose Sour. Traditionally, a Gose-style beer is a wheat beer which features low hop bitterness and refreshing crispness.  

The ‘Yuzu Gose Sour’ has been brewed from a combination of flavors of Himalayan Pink Salt sourced from India and the peel of Yuzu, a traditional Japanese citrus fruit cultivated in Japan’s Kochi Prefecture region and is used to make Kagua – a popular Japanese ale. The ingredients make for the perfect sour beer experience, a style popular in both countries.  

Commenting on the collaboration, Deepak Sinha, VP, Marketing, Bira 91, said, “We are extremely excited to partner with Far Yeast Brewing Company, and launch the Yuzu Gose Sour, a beer that is a unique blend of Indian and Japanese flavors. This collaboration brings together Bira 91 and Far Yeast Brewery’s passion for experimenting with new beer styles and our brewers’ relentless pursuit to continue innovating and bringing diverse flavors to consumers. 

As a brand, we have a very strong association with Japan given our deep-rooted relationship with Kirin Holdings. Through this collaboration, we also wish to celebrate the 70th year of diplomatic friendship between the two countries.” 

Sharing his thought on the collaboration, Shiro Yamada, CEO, Far Yeast Brewery, said, “Beer/Craft Beer culture is similar in Indian and Japan in a sense that, we are both uniquely innovating the craft beer culture from USA. We are both the leaders of this new world. I wish that this cross collaboration will be the first step to elevate the unique craft beer culture in the new world.”  

The beer is dropping at the Bira 91 Limited Release Taproom in Koramangala, Bangalore today, 2nd June 2022.