This strategic collaboration will enable Blackberrys, India’s ‘Fit Expert, to expand to newer Geographies beyond its current business channels to experience its Perfect Fits and Innovative range of products through Myntra’s access to over 19,000 pin codes across the country
Through this collaboration, Blackberrys will introduce its extensive portfolio—including its Signature India Fit Shirts, the acclaimed Dress Line Trousers, ceremonial and business suits, the pioneering TechPro range, and a variety of casual wear such as comfortable khakis, t-shirts, and jeans— on Myntra’s platform
Blackberrys, a leading Indian contemporary menswear brand known for over three decades for its sharply cut and well-fitted, sophisticated clothes for all body types of Indian men, has announced its strategic collaboration with e-commerce platform Myntra.
Through this first-of-a-kind collaboration with Myntra, Blackberrys aims to expand its reach beyond its 380+ exclusive brand stores and its D2C website Blacberrys.com to serve millions of customers shopping across India. All of Blackberrys collections including the Suits & Blazers, Dress Line Trousers and India Fit Shirts, Casual T-Shirts, Shirts and Khakis, its unique range of TechPro, TempTech, festive and seasonal collections along with footwear and accessories will now be available on Myntra.
Speaking on the association, Nitin Mohan, Co-Founder and Director, said “This strategic alliance with Myntra marks a new chapter in Blackberrys’ journey. Myntra’s expansive reach and cutting-edge technology will enable us to connect with a broader audience, offering our expertly crafted, sophisticated menswear to consumers nationwide. We are excited to extend our legacy of innovation and precision in fit to more consumers than ever before, all while enhancing their shopping experience.”
Blackberrys has been at the forefront of Indian menswear since 1991, revolutionizing the industry with innovations such as India’s first wrinkle-free khakis and pioneering dress-line trousers. The brand’s TechPro range, featuring smart-dry, wrinkle-resistant fabrics, India Fit range of Shirts which suits every Indian body type and its TempTech collection, designed for all-weather comfort, underscore Blackberrys’ commitment to blending style with functionality. They have also been an integral part of Myntra’s diverse portfolio since 2014, and the renewed rigor builds on the shared goal to serve evolving India’s fashion preferences through its unique range of products.
Speaking about the association, Sharon Pais, CBO, Myntra said, “We are happy to deepen our relationship with Blackberrys, a brand synonymous with sophistication and quality. This announcement underscores our commitment to serve Myntra’s premium base of fashion forward customer with finest menswear collections that meet their evolving tastes and preferences.“
