Jan 2, 2013: Blackberry which has carved out a good name for itself since 1991 in the formal wear, as part of attracting young men have dropped their earlier tagline “Sharp.Smooth.Sure”. The brand which used to appeal only to 35-45 year olds working in the corporate line has adopted a new tagline “Go Sharp” targeting the 25-35 age groups. Blackberry is also planning to come out with a new logo in 2013 itself as part of its rebranding process. The company would be focusing on corporate executives and the young crowd equally and currently has formal wear, casual wear like khakis and T-Shirts and fashion accessories like ties, belts, wallets etc. Blackberry which clocked a turnover of Rs. 540 crore in 2011-12 and grew at 40% also has plans to open 10 more exclusive stores taking the total brand outlets to 200.
