Blink Digital agency is an award-winning and independent digital agency. This year, they have shown their interest and have collaborated with Amazon India for its Prime Day to launch its unique and interactive game within a pre-roll campaign for its audience. The drive will roll out on YouTube, and through this ad format, their aim is to allow users to hover within a 360-degree video during the ad with the theme ‘Smartphone Hunt’, which allows them to discover more about the smartphones available on this platform. Blink Digital agency had conceptualized the pre-roll advertising campaign for Amazon, which uses the theme of Safari to announce Prime day for this season which is widely watched and enjoyed by the viewers.
The brand wanted to engage and intricately connect with its audience to evoke and inspire them to spot Amazon Specials smartphones and share them on their Twitter accounts using the hashtag #AmazonSpecialsonPrimeDay, which will be encouraging users to immerse themselves on the brand’s Twitter handle. In addition to this, the pre-roll will help the brand in increasing its engagement and connection on ads as the interactive game played will be encouraging the audience to watch the complete video and communicate with the brand on its social media platforms, and to stand a chance to win many Amazon Vouchers. This campaign is seamlessly focusing to bridge the gap between paid media and organic media on social media platforms to raise awareness of Amazon Prime Day smartphone offers to the customers. The pre-roll was put live and was played till the 24th of this month.
Talking about the collaboration Rikki Agarwal, who is the Co-Founder and COO of Blink Digital agency, said that to candidly capture the user’s attention and create top-of-the-mind brand awareness, it was crucial for the creative team to help amazon engage with their audience with a campaign that will encourage them to take part in their contest, in a meaningful way. This campaign format will put an interesting spin, which will engage and connect to a larger audience and help them deliver their clients’ business goals with dissimilar experiences”.
Follow and connect with us on Facebook, LinkedIn & Twitter
