India, 01.04.2025 –Blinkit, a quick-commerce company, has collaborated with renowned illustrator and content creator, P.S. Rathour, who boasts a strong following of 1M, for an exclusive collaboration that highlights the vibrant essence of Gujarat’s streets. Known for his distinctive artistic style, Rathour has crafted a unique art collection for Blinkit’s bags, inspired by the culture and beauty of Gujarat. The artwork masterfully captures the lively streets, flavorful food, and colorful vibrancy that define the state’s rich heritage, making this collection a true celebration of Gujarat’s cultural legacy.
Rathour shared a reel showcasing the process of creating this beautiful artwork, and it has been receiving an overwhelming amount of love from viewers. The reel takes fans behind the scenes, highlighting Rathour’s creative journey and offering a glimpse into the intricate details that bring the streets of Gujarat to life on Blinkit’s exclusive bag collection.
Reflecting on this collaboration, P.S. Rathour shared, “I’m truly excited to bring this artwork to life. The process of creating it has been incredibly rewarding—each stroke and detail reflects the energy and vibrancy I wanted to capture. Collaborating with Blinkit has given me the opportunity to showcase my art in a new and meaningful way, and I’m proud to have partnered with a brand that values creativity and culture. This collaboration is about expressing the power of art to connect people, and I hope viewers connect with it the same way I did during the creative process.”
CREATE, a talent management and influencer marketing agency managing P.S. Rathour, is proud to support this collaboration. Co-founder Avi Chanodia stated, “We are excited to be part of this innovative collaboration with Blinkit and P.S. Rathour. This highlights the growing recognition of local artistry in mainstream commerce, and it is a fantastic opportunity to bring Gujarat’s cultural vibrancy to the forefront. We look forward to more such collaborations that celebrate Indian talent and culture.”
A spokesperson from Blinkit said, “Art brings people together and celebrates culture, just like India’s diverse heritage. We’re proud to collaborate with Indian artists like P.S. Rathour to showcase their work and celebrate the country’s many art forms in a fun, sustainable way.”
The collaboration will feature a limited edition of bags featuring Rathour’s artwork, available exclusively to Blinkit’s customers in Gujarat.
