Hyderabad: 20th April 2023: American Brew Crafts Pvt Ltd (ABCL), a modern-day independent brewing company making the highest quality products with the best ingredients introduced a fresh new look, for the flagship Blockbuster beer. The new attractive packaging of the bottle in a sleeve comes in vibrant colours and designs. The new sleeve is made from a high-quality resin that enhances the look and feel, is easy to hold for customers and beer will have protection from sunlight and retain the flavour. Even if the bottle falls or slips breakage will not be chattered around, therefore providing extra protection to the bottles during transportation and storage. Sleeves can be recycled to generate zero waste. The sleeves help retain the beverage quality and hold the label in place even in chilled bottles thereby enhancing the customer’s experience with Blockbuster.
Blockbuster is setting up a complete ecosystem to ensure the collection and recycling of old bottles. The manufacturing of new bottles consumes significantly higher energy when compared with recycling old bottles, therefore recycling bottles is more environmentally friendly. Apart from the new packaging the company has implemented a number of initiatives to reduce its environmental impact, including using renewable energy sources in its brewing process. ETP Water is treated and the same is utilized for plants – Coconuts and Raw Banana plants are grown with ETP Water. Other by-products like cartons, bags, etc. are recycled to have net zero waste. They also try to source all ingredients locally and counsel the communities to improve the localities.
Speaking about the initiative Sri Narendra Tayi, Director and CEO of American Brewcrafts Pvt Ltd said, “We are driving a mission to achieve net zero operations by 2030. As a part of the initiative, we are investing in identifying innovative solutions to make our products attractive to the customers at the same time have minimum impact on the environment. The introduction of sleeves on the packaging helps us achieve both these objectives in the short term, as we explore more sustainable yet cost-effective options.”
For Blockbuster Beer consumers, the sleeved packaging offers a unique and exciting way to enjoy their favourite brews while also supporting a sustainable and eco-friendly practice. With its bold flavours and now sustainable packaging, Blockbuster Beer is sure to remain a favourite among beer lovers for years to come. The new sleeved packaging features a modern design that will make Blockbuster Beer bottles stand out on shelves and in refrigerators.
