~With the new launch, the company aims to make its popular cold brews more accessible~
December 9, 2021: After defining the specialty coffee experience in India, Blue Tokai Coffee Roasters, India’s largest specialty coffee brand, launched its much-anticipated Cold Brew cans today. The range, which condenses Blue Tokai’s traditional cold brew process and its expertise into a delicious and accessible form, will be available in 6 unique flavours, namely Coffee Cherry, Tender Coconut, Passion Fruit, Classic Bold, Classic Light and the Single Origin from Ratnagiri Estate. With the tagline ‘pairs perfectly with your everyday’, the cans are an ideal companion for all daily activities while unlocking the comfort of a cold brew.
To ensure perfection every time you crack open a cold brew can, Blue Tokai sources its Arabica beans from leading Indian farms and estates, which are roasted with precision by an expert team of roasters. The coffee is then steeped for a minimum of 18 hours to achieve the perfect brew with complex flavour notes and balanced bitterness and acidity. The Cold Brew cans will utilise the process of nitro-flushing to preserve the original flavours in the can for a much longer time.
Speaking on the launch, Matt Chitharanjan, Co-Founder and CEO, Blue Tokai Coffee Roasters said, “At Blue Tokai, we are committed to making specialty coffee accessible and enjoyable for our consumers as we continue to highlight the hard work of our Indian coffee producers. We believe in constant evolution and growth while upholding our standards of quality and consistency – an attribute that is reflected even in our Cold Brew cans. Some of the flavours for these cans have been thoughtfully developed, pushing the boundaries of combinations that one imagines with coffee. Whether you’re on your way to shop for groceries, have just finished a workout or completing your everyday to-do list, Blue Tokai’s Cold Brew cans are a perfect companion for a healthy and convenient refreshment boost that we all need!”
A unique blend of taste and comfort, the Cold Brew cans will unravel some novel flavours. The Tender Coconut offers a refreshing, tropical flavour to Blue Tokai’s signature brewing process, while the Passion Fruit option combines tangy and fruity flavours. The Coffee Cherry’s fruity, tea-like brew is made with handpicked coffee cherries sourced directly from Blue Tokai’s partner farms. This flavour is specifically made with the dried skin of coffee cherries (known as Cascara), giving it a tea-like flavour profile. In addition to these, the range also includes Blue Tokai’s widely popular Classic Light and Classic Bold flavours along with Single Origin Coffee from Ratnagiri Estate.
Commenting on the new range, Shivam Shahi, Co-Founder and Chief Operating Officer, Blue Tokai Coffee Roasters said, “We are extremely elated to expand our product portfolio by introducing Cold Brew cans for our customers across the country. After launching our Easy Pour sachets and Cold Brew bags last year and marking our entry in the FMCG market, we have received an overwhelmingly positive response for these products. With the launch of Cold Brew cans, we are now expanding our presence in the ready-to-drink segment, making it an exciting proposition, especially as we continue to develop more products within this category.”
Blue Tokai’s Cold Brew cans will be available starting December 10th on the company’s official website (www.bluetokaicoffee.com) and Amazon. Customers can also get their hands on these cans at their nearest Blue Tokai coffee shop or across leading retail outlets including Le Marche.
