BlueStone, one of India’s largest omnichannel jewellery brands, has accomplished a major milestone with the launch of its 200th store in Surat, Gujarat. This marks the brand’s first store in the city, centrally located at LP Savani, Surat and spans a massive area of 2,500 sq ft.
Speaking about the new store launch, Ms. Rushina Shah, Business Development Head at BlueStone, said, “We are thrilled to celebrate the opening of our 200th store in Surat. This milestone highlights our commitment to providing an omnichannel experience. This store represents a step forward in our endeavour to offer Surat innovative designs for the modern consumer.”
BlueStone opened its first brick-and-mortar store in 2018 in New Delhi and has since expanded its retail presence across various states. The brand is now present in over 70 cities nationwide. In January 2023, the omnichannel brand launched its 150th store in Dimapur, Nagaland. Since then, BlueStone has expanded by opening 50 additional stores across India.
Headquartered in Bengaluru, BlueStone was incorporated in 2011, led by Gaurav Singh Kushwaha as the CEO. The brand is backed by funding from investors such as Nikhil Kamath, the Co-Founder of Zerodha, 360 One, InfoEdge Ventures, Accel Partners, Kalaari Capital, Saama Capital, Hero Enterprises and more.
