boAt has launched its new Rockerz 330 ANC and Rockerz 333 ANC in partnership with Dirac, a global audio-tech giant. The new launches come with boAt’s latest audio technology – Crystal Bionic Sound – that optimizes the sound for richer vocals and deeper bass.
What’s more, is that boAt has tied up with India’s first ‘virtual’ influencer – KYRA. Created by TopSocial India in 2021, the meta influencer is a photorealistic computer-generated imagery (CGI) Influencer and has already gained over 145,000 followers on Instagram. boAt has come up with a launch film with the virtual influencer.
In addition to this, a new milestone for boAt is the distribution of a unique product box with visual and audio effects to reviewers, influencers, celebrities, as well as boAt’s competitors so as to give them a glimpse into the future of audio.
The launch is also significant for Dirac as boAt becomes the first audio brand in Asia to introduce Dirac’s Opteo-powered neckbands in the market. boAt has also started a digital campaign called #FutureOfAudio to showcase the latest features and tech embedded into these new products.
Himanshu Goel, Business Head of TopSocial India & Project Lead – KYRA, states that KYRA is the face of the changing universe of influencer marketing. She enables an entirely new and dynamic path into influencer interactions and experiences. This collaboration with boAt enables TopSocial India to create a futuristic science-fiction-like audio-visual experience for boAt, which wouldn’t be possible with any other influencer. With KYRA, brands can create narratives that never age.
The virtual influencer uses the pronouns She/Her and describes herself as a dream chaser, traveler, and model based in Mumbai. She is into fashion, practices yoga, and relishes the finer things in life. She is someone who can be described as a chic personality to follow on Instagram.
Aman Gupta, Co-Founder and CMO of Imagine Marketing Limited, said that boAt is very excited to be experimenting with the virtual world to launch its much-awaited futuristic Rockerz 330 ANC and 333 ANC by partnering with India’s first virtual influencer. boAt’s new features and tech along with the unmatched storytelling potential of KYRA should be a real treat for boAtheads.
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