The space has been designed to invoke a sense of pride and invite employees to come to work, collaborate, explore, and socialize – truly living the brand philosophy of #DoWhatFloatsYourboAt.
Delhi NCR, 14th December, 2023: boAt, India’s leading wearable and audio brand, today announced the opening of its new office space in Gurugram, India. The 22,000-square-foot office, designed by Space Matrix, is a vibrant and energetic space that fosters an inclusive environment that nurtures creativity, imagination, and collaboration among its diverse crew.
The workspace matches the unique work culture at boAt that promotes self-discovery, blends diverse workstyles and ideologies, and enhances employee engagement. From the moment one enters the office, the design weaves a captivating narrative of boAt’s journey, truly reflecting the brand’s ethos and identity. The workspace showcases a range of exciting spaces, including themed rooms inspired by boAt’s passion points, flexible work settings, and engaging community spaces. By seamlessly integrating elements of nature, the workspace establishes a refreshing and stimulating connection between the indoors and outdoors.
The workspace boasts of several amenities that are typically found in ‘third spaces’ like cafés and clubs, such as a cafeteria inspired by a bar lounge, an amphitheatre setting, a game & leisure zone and more. This allows employees the choice to work the way they want, take a pause and relax and socialise with colleagues during and outside of work hours, amplifying boAt’s culture of collaboration, creativity and innovation. The overall design of the workspace is bold and young, with a focus on creating a welcoming and inclusive environment. The use of bold colours, graffiti, unique textures, and eclectic furniture creates a space that is both fun and functional.
“We are thrilled to open our new office space, which is a reflection of our brand and matches the preferences and behaviours of Gen Z and millennials.” said Aman Gupta, Co-Founder and CMO, boAt. “We believe that our employees are our greatest asset, and we wanted to create a space that is both inspiring and playful. We are confident that this new office will help us to continue to innovate and grow as a company.”
Adding to this, Akshay Lakhanpal, CEO of Space Matrix, said, “Designing the boAt office was a unique opportunity for us to create a dynamic and engaging space that caters to the distinct needs of boAtheads. Our aim was to craft a conscious workplace that not only sparks creativity but also encourages collaboration and celebrates individuality through Design Thinking. It has been an incredible journey working hand in hand with boAt to bring their visionary aspirations to life.”
The new space for boAt is designed with the idea of creating an open space for different personas. Using boAt’s core identity and ‘DoWhatFloatsYourboAt’ brand philosophy, Space Matrix’s design team and the boAt team successfully transformed this space where employees can feel comfortable and inspired to be themselves, and where they can thrive in a collaborative work environment.
Payal Kapoor, Head of Design -Gurgaon at Space Matrix, added, “Our team approached this project with an in-depth understanding of boAt’s brand philosophy and a profound appreciation for the aspirations of its employees. We set out to create an office space that fosters self-expression, provides comfort, and nurtures a sense of community. The result is a vibrant, functional, and immersive workspace that truly embodies the essence of boAt.”
With the unveiling of this innovative office space, boAt firmly reinforces its position as a leading lifestyle brand and a trailblazer in shaping the future of work culture.
