The Bollywood actress has been a makeup ambassador for the brand since 2019
Mumbai, December 2022: Bobbi Brown Cosmetics is proud to extend its longstanding partnership with its India Bollywood celebrity and brand ambassador, Tara Sutaria. After starting her partnership with Bobbi Brown in 2019, Tara will now also support the brand’s beloved skincare range, including the cult-favorite products like Vitamin Enriched Face Base and Soothing Cleansing Oil.
A core pillar of the brand, the skincare range creates a flawless canvas for fresh, healthy glowing skin. It features iconic and best-selling products ranging from cleansers and moisturizers to targeted offerings for skin and lips.
“This has been such an overwhelming experience, one that’s been all heart with my favourite beauty brand. My growing journey with Bobbi Brown India – from being the first Indian brand ambassador to now also being the face of their skincare range feels surreal. You can enrich your skincare regime with Bobbi Brown’s rejuvenating skin products,” says Brand Ambassador, Bobbi Brown, India and Bollywood actress, Tara Sutaria. “One of my favourites is the Vitamin Enriched Face Base. I am an avid user of this iconic, cult classic! It’s packed with multivitamins and is the perfect moisturizing primer that I can wear as is or layer under my makeup for my perfect base. The brand’s celebration of skin true beauty makes it timeless while being relevant for Gen Z, just like me.’’
“We are thrilled to have a partner like Tara, to be part of our skin-first legacy. She truly embodies the brand’s philosophy of natural beauty and celebrating a more confident you. At Bobbi Brown, we always begin with skin first and having Tara be more integrated into the full experience of the brand is an incredible moment and helps us connect with a new generation of consumers,” adds Rishabh Kachchhy, Brand Manager, Bobbi Brown.
Tara will appear in the brand’s newest campaign for the bestselling Vitamin Enriched Face Base across digital and print campaigns debuting in India beginning December 2022. With the brand premise of delivering fresh, healthy skin, Vitamin Enriched Face Base is designed to hydrate, nourish, plump and prime in one easy step. The 2-in-1 moisturizer and primer delivers the feel-good cushion of a moisturizer with the makeup-gripping performance of a primer. This rich yet lightweight, fast-absorbing cream texture is filled with a nurturing blend of Vitamins B, C, and E that helps condition, replenish, and revitalize skin. Featuring Hyaluronic Acid, Squalane, and Shea Butter, Vitamin Enriched Face Base plumps, hydrates and uplifts skin with the scent of grapefruit and geranium. A beloved favorite in India and no wonder that 1 Vitamin Enriched Face Base is sold every 15 seconds globally.
