New Delhi, August 14, 2023 — “This Independence Day, Boddess Beauty, India’s premier Omni channel multi-brand, presents a heart-warming campaign: “Colours of India.” With a resolute focus on honouring the diverse beauty of Indian women hailing from various backgrounds, the campaign stands as an empowering ode to unity.
Celebrating the profound beauty that unites women across professions and regions, this campaign is a testament to the essence of “A Boddess is found anywhere and everywhere.” From security guards to office executives, from store assistants to neighbourhood influencers, these remarkable women were invited to take part. Their transformative makeover experiences enhanced their inherent beauty, while spotlighting their unique features.
Amidst these makeovers, heartfelt conversations unfolded, unveiling their personal narratives – tales of challenges surmounted and dreams pursued. Their stories showcased their unwavering determination to thrive in the vibrant city of Delhi, transcending their origins from diverse parts of India.
These women symbolize the unyielding spirit of our India – growing, aspiring, and thriving. Their journeys illuminate the campaign’s core message: that self-confidence and assurance reflect the true Boddess within each woman, regardless of her profession or background. Together, they weave the remarkable tapestry of unity that defines our incredible nation. She is you, she is them, and she is a radiant reflection of our shared beauty and strength.”
Ritika Sharma, the Founder and CEO of Boddess said: “We are excited to give these beautiful women a platform to share their stories and inspire others while showcasing the power of makeup to enhance one’s natural beauty. At Boddess Beauty, we firmly believe that every woman possesses a unique story that deserves to be celebrated. Our campaign will spotlight the remarkable journeys of women who have overcome challenges and exemplify resilience in their lives.”
The digital series also features engaging videos that highlight the individual stories of the participants, offering glimpses into their lives and experiences.
The campaign is now live across various digital platforms, including Instagram, LinkedIn, and YouTube.
