Mumbai, 30th October 2024: Bold Care, India’s No. 1 intimate wellness brand, has partnered with Jupiter, a renowned neobanking platform, to launch a groundbreaking campaign aimed at couples. The initiative encourages open and honest discussions about two critical, yet often overlooked, aspects of relationships: financial wellness and intimacy.
The campaign emphasizes that financial stress doesn’t just impact a couple’s bank accounts—it also affects their emotional and physical connection. With research showing how closely intertwined financial well-being is with intimate relationships, Bold Care and Jupiter are working together to spark meaningful conversations that strengthen both these crucial areas.
Rajat Jadhav, Co-Founder of Bold Care, explained the core of the campaign:
“Financial wellness and intimacy are both pillars of a healthy relationship. It’s not just about being aligned on budgets or savings; it’s about understanding how financial pressures can spill over into our personal connections. This campaign is about empowering couples to address these challenges openly, allowing them to thrive emotionally, intimately, and financially. By fostering these conversations, we hope to remove the stigma that surrounds both money and intimacy, giving couples the confidence to navigate their journeys together with trust and transparency.”
The campaign blends Bold Care’s focus on emotional and physical intimacy with Jupiter’s expertise in financial wellness, providing couples with the tools to communicate more effectively. Through a variety of initiatives—including social media content, billboard messages, and interactive challenges—the campaign aims to normalize discussions around these crucial aspects of relationships, making them accessible and engaging for couples across India.
“Jupiter’s mission has always been to empower people to take control of their money in a way that promotes long-term financial wellness. We believe that open, honest discussions about money can help couples achieve balance in both financial and personal aspects of their relationships”, said Apurv Narang, Head of Growth & Marketing at Jupiter Money.
The partnership between Bold Care and Jupiter signals a new era of relationship-building, one where emotional, intimate, and financial health are seen as interdependent. Together, they’re fostering a culture where conversations about intimacy and finances are no longer taboo but part of a thriving partnership. With this collaboration, Bold Care has found an exciting platform to make intimate wellness discussions more accessible and comfortable. Following the success of the campaign with Jupiter, Bold Care is primed to explore many more fun and engaging brand collaborations in the upcoming season. Each such collaboration will be designed to give intimate wellness a larger stage and make these important conversations easier and more widespread. Stay tuned for exciting partnerships that are sure to resonate with the audience and continue to break down barriers around sexual wellness.
