Bolo Indya, a short video platform launched in 2019 with about 68 lakh users and over 28 lakh content creators, has taken over Valentine’s season by its #DesiRomance campaign spreading the celebration across 14 Indian languages. Valentine’s week will commence on February 6th with the users displaying their creativity through fun and quirky videos along with sharing their personal experiences with love and the fun and the heartbreaks it brought them.
The 7th and the 8th will mark the Rose and the Propose Days respectively. On these days the users will get an opportunity to display their admiration and love for their beloved content creators through the #Kahinkisirose challenge where they can share rose emoticons on their most viewed content. This is followed by #SorryDarling on the sorry day dedicated to daily quarrels among couples. The video receiving the greatest number of roses will be given a gift hamper from Bolo Indya’s Special Moments Team.
The newly curated marketing team named Bolo Indya’s Special Moments Team intends to make this Valentine’s Campaign an opportunity to take advantage of its users comprising of youth ranging from the 18-35 age groups to spread the word about their various B2C partners and also to attract more audience from the same age group. The team collaborates with their B2C partners and promote them via similar campaigns on the platform.
Bolo Indya is characterized by its convenient User Interface and its complimenting and advanced editing tools and filters. These factors along with the latest Bolo Meets feature have played significant roles in the rapid growth of this platform in a short period. The platform has made its presence felt across 14 major Indian languages and with this latest feature, it is attracting more creators to monetize their content falling in line with the passion-driven creator economy.
This campaign is anticipated to generate and boost content creation using the latest features with lip-sync, special effects, and slow-mo being the few of them.
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