October 2022 – In its steadfast commitment towards creative expression and unique exploration, Bombay Sapphire, the world’s leading premium gin brand unveils its new limited edition Bombay Sapphire Sunset. In addition to its ten sustainably sourced botanicals, the new Bombay Sapphire Sunset is inspired by the fabled Goan sunset and encompasses three new Botanicals such as Indian White Cardamom, Golden Turmeric and Spanish Mandarin.
Playing with notes that add warmth and depth to the spirit, the Indian Cardamom is fused with the sweetness of the Spanish Mandarin, while hints of the golden Turmeric add an earthy undertone to the drink. Bombay Sapphire Sunset is a must-have collectible that emerges through an exclusive launch in Goa, before expanding into other cities. Available in a 750ml bottle and best served with Tonic Water, or Ginger Ale and garnished with an orange wheel, the spirit makes for the perfect and most vibrant drink to revel in during the sunset.
Adtnu Tiwari, Senior Brand Manager, Premium White Spirits, Bacardi India, said, “With the influx of gin trends in India and new-age consumers’ keenness for experimentation, we are committed to creatively champion artistry and versatility with our products. The Bombay Sapphire Sunset is a unique take on the premium gin, with botanicals inspired by the glorious and ethereal beauty of the Goan sunset. With its launch in Goa, we aim to provide our consumers with innovative experiences with the added element of exclusivity.”
Enchantingly capturing the moment day becomes night, Bombay Sapphire Sunset was launched on the 19th of October, set against the exhilarating backdrop of Goa’s horizon. The affair witnessed celebrities, tastemakers, media, and influencers from across cities, celebrating the exquisite new botanical notes that seamlessly encapsulate the dual toned hues of the horizon, thereby, tasting sunset in a glass!
Bombay Sapphire Sunset launches in Goa and will expand into markets gradually across the country over the next few months.
