New Delhi | 21st August, 2023: India’s inimitable Hair Removal and Personal Care powerhouse, Bombay Shaving Company has launched its new Sensi Range of Razor’s in the most novel and authentic way, through the RAZORPRENEUR initiative.
Bombay Shaving Company, known for introducing experiential products at great value for Indian consumers, and now the spirit of aspiration and enterprise (after the runaway success of their founder-led podcast, The Barbershop with Shantanu), has brought the best of both worlds together in this initiative.
Razorpreneur – is a unique interpretation of the age-old ‘sell me a pen’ challenge. In the challenge, Bombay Shaving Company invites India to embark on a razor-selling journey to demonstrate and hone their entrepreneurial chops by embracing the foundational skill of ‘selling’.
The 2-month-long initiative features mentors, Vani Kola (Managing Director, Kalaari Capital), Tanmay Bhatt (Comedian, Youtuber, Investor), Shantanu Khosla (Vice-Chairman, Crompton Greaves Consumer Electricals Limited), Rohit Kapoor (Chief Executive Officer, Food Marketplace, Swiggy), Vivek Gambhir (Chairperson, boAt Lifestyle), Arjun Purkayastha (SVP and Managing Director, Reckitt), along with a host of renowned entrepreneurs, thought leaders and cultural influencers – selling razors, sharing their stories, tips and tricks to enable and cultivate the spirit of selling – in the process making BSC’s new sensitive on skin razors even more meaningful and valuable to participants.
Along with a tonne of content to learn from and personal college interactions and mentorship sessions with CEO & Founder Shantanu Deshpande, the brand promises meaningful rewards for the best ‘Razorpreneurs’ of the country – to further boost and enrich their entrepreneurial pursuits.
From mentorship sessions, internships, cash rewards, and seed funding, to winning Razorpreneurs being featured on ‘The Barbershop with Shantanu’ podcast, with millions watching – the brand is leaving no stone unturned to celebrate, enable and reward the spirit of selling BSC razors – right through August and September this year.
“Over the last year, I’ve had countless people write-in to me on The Barbershop with Shantanu, asking about how to go about developing an entrepreneurial mindset. Undoubtedly nothing is more empowering than being confident about your selling skills. An entrepreneur needs to know how to sell a story, a product, and sell their vision. I’m so excited about bringing my two loves – Bombay Shaving Company Razors and the spirit of entrepreneurship together, through the Razorpreneur initiative. India hasn’t seen anything like this before, I promise”, said Shantanu Deshpande, Founder & CEO of Bombay Shaving Company, and host of The Barbershop with Shantanu.
“We are building a truly authentic Indian Company and brand that resonates with and reflects the spirit of a bold nation willing to experiment and do things in a new way. With the launch of our new razor range, the new brand identity, and now the Razorpreneur initiative, I think we are becoming a wonderful reflection of ‘India Ka Edge’”, said Co-Founder and COO, Deepak Gupta.
