November 17th, 2022: Known for its interesting and thought provoking content – the homegrown, premium men’s hair removal and grooming brand has come out with a unique take on International men’s day.
While other brands pounce on the ‘occasion’ to attract men and business through heavy discounts and offers, BSC has gone the other way and called off all their International Men’s Day Offers and Performance Marketing, for the first time in their 7 year existence.
On social media and their website, the brand has put out messages that clearly suggest they want men to relax, be themselves and feel absolutely NO PRESSURE DUDE. No pressure to be anything but their authentic selves. No pressure to spend money. No pressure to buy anything. This letter to all men captures the essence of the intent.
“We just want men to chill, enjoy and be comfortable in their skins. As a brand looking out for men, the last thing we want to do is be opportunistic today. We would rather bond with them, have a laugh with them, and celebrate them for being who they are – nothing more. Nothing less”; said, Aurnob Godinho, DGM Brand at Bombay Shaving Company.
True to their word, and spirit of the ‘No Pressure Dude’ message; the brand has put out chilled out images, content, conversations, and even pulled in social media entertainer and content creator Chetan Goel to spend some time connecting with men over fun and games – It’s all bout the beautiful moments this International Men’s Day from Bombay Shaving Company, and very little about the product.
