National, 29 November, 2022: Bespoke home décor and design solutions and premium interior design company, Bonito Designs further builds their leadership team– brings on board Rishi Sharma as Chief Marketing Officer. Rishi will work very closely with Amit Parsuramka, Chief Executive Officer, Bonito Designs. With his deep knowledge and specialization in brand management, marketing communications, performance marketing, product management, and market research, Rishi will primarily focus on facilitating growth and increasing revenue by developing & executing comprehensive marketing strategies that will promote brand recognition, giving the organization a competitive advantage.
A perfect combination of personalization and innovative designing, Bonito Designs’ home décor is best visualized through 3D designs and their experience centers. The company follows a customer-centric approach, combining each customer’s expectations with aesthetically pleasing designs at affordable prices. Bonito Designs, pre launched its services in Mumbai recently and within a month it became the second largest organised player in the city. The brand has received phenomenal consumer appreciation for its nuanced and differentiated offering and the disruption that it brings in the interior design space. The company has more than doubled its ARR and is on the path to cross USD 100 million ARR with an EBITDA by the end of FY 2022-23.
Rishi Sharma joins the company after a stint with Zolostays Property Solutions where he was the Chief Marketing Officer, based out of Bangalore. His primary responsibility included working very closely with the founders on strategy & growth plans with a special focus on Brand Management, Revenue Growth, Community Engagement, Brand Experience, and Alliance Partnerships. Rishi’s total work experience spans over two decades and includes some very fruitful stints with organizations like Grasim Industries (Aditya Birla Group), Samsung India Electronics, McCann Erikson and Havas Worldwide.
Speaking on his appointment and his plans for Bonito Designs, Rishi Sharma, CMO – Bonito Designs, said, “I am thrilled to be a member of Bonito’s dynamic leadership team and the company’s amazing future. The opportunity is a perfect blend of emotional intelligence & data intelligence making the role very exciting. My focus will be towards making Bonito a loved brand by investing heavily in digital infrastructure, consumer insights, and customer experience.”
Speaking on Rishi joining the team, Amit Parsuramka, CEO – Bonito Designs, said, “We are very happy to have Rishi on board with us. He brings with him a lot of experience in a vast range of sectors, which will play an instrumental role in bringing to life his vision that he has for Bonito Designs. We are all working towards building Bonito Designs into the number one brand in the organized retail segment in Bangalore and Mumbai by March 2024 and we are looking forward in making Rishi an integral part of that journey.”
This year, Bonito Designs brought on board, iconic interior designer Gauri Khan and India’s leading couturier Mr. Manish Malhotra to curate bespoke homes for its customers in Mumbai and Bangalore. This partnership has significantly elevated the brand’s standing in these cities, adding value to the homes they create. The brand has grown into a powerhouse with experts that not only offer personalized design solutions to their customers, but also make celebrity designed homes accessible to everyone. By the end of March 2023, Bonito Designs will have covered 4 mn sq ft of home deliveries in the country.
