Bonn Group, a leading producer of world-class bread and bakery products in India, ropes in award-winning actress Sonam Bajwa as brand ambassador for its Americana range of premium biscuits. As a part of this tie-up, the actress will be promoting the Americana biscuit range on several multimedia platforms.
Amrinder Singh, director of Bonn Group of Industries, said that they were exhilarated to welcome Sonam Bajwa into the Americana family. She is a brilliant actor and had recently built a strong fan base with her amazing talent and back-to-back hit movies. Sonam had associated with them when they aggressively expand their manifestation and operations. He believed her charm and vibrant personality will certainly add more value to their brand.
Americana brand biscuits are available in more than 1,50,000 shops in North India, including Punjab, Haryana, and Delhi NCR. Moreover, Americana biscuits are available on Bonn Group’s eCommerce platform- bonncart.in along with other online stores like Big Basket, Swiggy, Walmart, Nature Basket etc. Also, the brand is taking forward its journey enthusiastically by expanding to Hyderabad and Bangalore markets.
Bajwa has a sizeable fan base in Punjab and North India. Americana’s association with her is a guarantee to increase the brand’s appeal among current and prospective consumers. The association will also provide the Americana Biscuit Range from Bonn Group with more excellent brand recall. The campaign aims to create a point of difference vis-a-vis competition for Americana.
The fast-moving consumer goods industry is rapidly growing, and therefore, the retail industry is ready to follow a widespread strategy. According to a Nielsen report, eCommerce for FMCG will reach US$ 400 billion by 2022, portraying more than 10% of the global market for bakery products.
The company is the winner of the National Award for Quality Products from the Government of India and has certifications like HACCP by ‘DNV’ and an ISO 9001:2000 certifications by DNV etc. It is also accepted by the Bureau of Indian Standards and got the BRC certification. The company has 12 manufacturing factories spread all over north India.
Bonn is fully incorporated, having a convoy of more than 500 trucks and an in-house setup for developing packaging. The company is a leader in starting the production of cookies on an industrial scale in India and is regarded as the most preferred FMCG brand with a Pan-India coverage with bread, biscuits, cake, rusk, and other products.
Follow and connect with us on Facebook, LinkedIn&Twitter
