Bonn Group of Industries is one of the leading and trustworthy FMCG (Fast Moving Consumer Goods) brands in the food production industry. On 21st April 2021, Wednesday, they launched their new ad campaign known as “Khayal Apno Ka”. This campaign was produced by Pitamaas. Through this campaign, the BONN Group intends to accentuate more attention upon their core values like timeliness, personal care and to connect with people in a more striking, unusual and appealing manner.
This ad film campaign tells us all about an old chaiwallah who has set up-ed a small shop amid snowy mountains and a delivery guy who represents the BONN Group company and shows us how much both of them are determined and concerned for their consumers. The shop is in a very much isolated snow-clad. This commercial tends to bring a nostalgic feeling to the minds of their audience. Along with this they also try to reinforce their core values and proposition to bring a smile to their customer’s face. This aim is achieved with the brilliant and remarkable performance by the actors, this likability fully drives the point to the aim.
While introducing the new campaign, Mr Amrinder Singh, the Director of the BONN Group company said that “BONN Group is considered as one of the most reliable and trustworthy company when it comes to food product industry. Through this campaign, we wish to emphasize Bonn Group’s products, which are one amongst the largest selling bread, biscuits and buns in the country. We fully owe all our factory workers and the delivery personnel for their continued patronage, hard work, and extraordinary dedication to the brand despite all their extreme conditions and sufferings. We have great expectations and hope on this new ad film campaign, which will help us build a greater brand connect with our end users”.
This ad is been aired across multiple GEC channels. This ad film has been explicated by Pitamaas. While talking about the simple and powerful concept of this ad, Mr Ritaz, MD said, “Either bread, buns or biscuits are essential components of our first meal of the day. It’s a very common story in almost every household. We all would have eagerly waited for our bread delivery guy at least for one time in our whole life span. We had an interesting brief which was single-mindedly emphasized the brand’s core values. We took this opportunity to humanize the product a little bit and took special care in bringing out humour and nostalgia along with our key point. At the same time, we have attempted to make it crisp and to reach out to the universal audience. We had a great time working on the creative side as it brought out the child hidden within us. We also hope to bring out the same emotion in everyone those of who sees this”.
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