– Rajesh Kumar aka Rosesh Sarabhai is set to add a fresh, humorous and innovative spark to Bonobo’s ‘Gandi Branding’ campaign
Delhi NCR, October 4, 2023: The coming-of-age, trailblazing branding agency, Bonobo Creatives proudly announces a collaboration with accomplished actor and celebrity Rajesh Kumar for their quirky ‘Gandi Branding’ campaign. Known for his unforgettable portrayal of Rosesh Sarabhai in the beloved cult TV show ‘Sarabhai vs. Sarabhai’, Rajesh will feature in the agency’s inaugural digital campaign.
In an ingenious move, Bonobo has re-created the famous ‘Rosesh’s Kavita (Ode)’ to strategically showcase the agency’s creative prowess. Through his endearing ode that puns upon businesses that suffer due to abysmal branding, Rosesh aka actor Rajesh Kumar humorously highlights the importance of branding and advocates for Bonobo’s affordable solutions.
“Bonobo was born to address businesses’ need for a quality branding agency that wouldn’t cost an-arm-and-a-leg. Our collaboration with actor Rajesh Kumar reinstates our unwavering commitment to ideas that are beyond-the-ordinary and drive emotion for brands to connect with their audiences at a deeper level. We couldn’t have imagined a better voice as Rajesh shares our creative vision and values and has also extended his immense support to Bonobo. His atypical, artsy persona has added a new dimension to our brand – one of trust, creativity and cult ideation. We plan to collaborate with more renowned talent to position Bonobo as a brand of trust, and immense potential”, said Aayushi Jain, Founder & Creative Director of Bonobo Creatives.
At the vanguard of the industry’s dynamic transformation, Bonobo is steadfast in its mission to democratize access to branding solutions for businesses that have the potential to make it big. With a proven track record, to date, Bonobo has been instrumental in supporting over 2000 new, and mid-to-large enterprises on their journey to absolute brand transformation. This collaboration is sure to significantly contribute in accelerating Bonobo’s growth and solidifying its status as the preferred choice in the industry.
