National, November 28, 2023: BookMyShow Stream, India’s largest home-grown TVOD streaming platform from the house of BookMyShow – India’s leading entertainment destination entered into a content partnership with Star Entertainment Pvt Ltd, India’s premier distributor of independent international films. This strategic partnership aims to bring the finest of international cinematic content from the house of Star Entertainment every month to Indian audiences through BookMyShow Stream available for both rent and buy options.
In a short span of time, the uber-convenient Transaction Video-on-Demand (TVOD) category has gained popularity in India’s burgeoning OTT space and BookMyShow Stream has carved a niche for itself by offering a versatile mix of specially curated content across films and long-form content series for a wide, loyal and digitally savvy consumer base.
Following the resounding success of Asterix and Obelix: The Middle Kingdom, brought to India by Star Entertainment which premiered in English, Hindi and Tamil on BookMyShow Stream, the partnership is set to unveil an impressive line-up of films including the much-anticipated blockbusters of the year, such as Devil’s Deal, Assassin and Point Men. These exceptional films are scheduled to premiere on BookMyShow Stream, starting November 10th, 2023, offering Indian viewers a unique opportunity to immerse themselves in the splendour of these cinematic masterpieces from around the world.
Speaking on the partnership with Star Entertainment, Ashish Saksena, COO – Cinemas, BookMyShow, said, “The TVOD space in India has grown considerably and paying for specific content that audiences want to watch has become a popular way of experiencing on-demand content when it comes to discerning Indian consumers. On BookMyShow Stream, cinephiles over the past two years have increasingly shown a clear preference towards titles that they want to watch and opting to rent or buy as per their convenience. This partnership with Star Entertainment will not only cement BookMyShow Stream’s selective and specially curated slate of foreign language content that spans languages across the world but will also enable their access to a wider audience by localising them in Indian languages.”
Kimaya Hemdev, Director at Star Entertainment Pvt Ltd, emphasises the universal appeal of storytelling, transcending geographical boundaries: “In our pursuit of delivering the world’s finest content to India, we have discovered that exceptional stories know no borders. Regardless of their origin, these narratives resonate with audiences worldwide. The remarkable success of Korean content in India stands as a testament to this truth. At Star Entertainment, our unwavering commitment to bridging cultural divides and bringing these universal stories to Indian audiences remains our utmost priority.”
This partnership reflects the shared commitment of BookMyShow Stream and Star Entertainment to expand the horizons of entertainment in India. The partnership is not just about bringing international gems to Indian screens; it also paves the way for a broader array of global content to become accessible to Indian audiences.
India has been swept up in the Korean wave, with phenomena like Squid Game taking the world by storm amidst the surging popularity of K-pop and K-dramas. The prevalence of these cultural phenomena highlights that the barrier of language is no longer a hindrance. Stories now traverse geographical and linguistic frontiers, captivating the hearts of audiences across India. To meet the growing demand for international content, companies like Star Entertainment make substantial investments in dubbing and localising foreign films, ensuring that these captivating narratives can be enjoyed by diverse Indian audiences.
