Borosil Ltd. has launched a new marketing campaign for its Oven Toaster Griller range, adding it to the company’s already extensive product line. The new ad will be on air on major channels across the country, in different languages.
The ad campaign for Borosil’s oven toaster griller (OTG) range depicts a mother who believes that her family would be able to bond better. The video emphasises how people may express their affection for one another via cuisine and celebrate special occasions at home.
Two children are shown admiring the OTG in an appliance store with their parents, who are looking to buy one. The mother believes that by cooking meals together and enjoying themselves as a family with this new OTG from Borosil, their family would be able to bond even more. The entire TVC is centred on the delight and amusement of having the OTG as a beneficial kitchen gadget.
Borosil is dedicated to using technology and creativity to deliver solutions that improve people’s lives, whether it’s through sustainability or the promotion of healthy habits. The E-commerce website, as well as Amazon and Flipkart, will offer the OTG collection.
Borosil has evolved into a brand that focuses on the needs of its customers. Borosil’s product lines include consumer kitchen and tableware, solar glass, and its original medicinal glassware and equipment business.
In India, Borosil was a pioneer in numerous consumer sectors, including microwavable glassware, glass lunch boxes, multi-purpose glass storage, and so on. Borosil wants to be a customer-focused organisation. Customer satisfaction is at the forefront of everything the business does.
Borosil’s distribution used to be mostly dependent on mom-and-pop shops, big-box stores, and canteen store departments. It is able to successfully extend its customer base by extending to the retail sector also. Its retail website and other huge e-commerce platforms are examples of online channels.
Borosil has also developed a strong direct-to-consumer (D2C) strategy that reaches out to customers through a variety of channels. While sales through conventional channels declined due to lockdowns and social distance restrictions, e-commerce sales grew at a rapid pace.
Borosil is concentrating on the creation of new products as well as the enhancement of existing ones. The company hopes to be able to provide items that help clients improve their quality of life and make chores easier.
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