National, March 6th, 2024: BSH Home Appliances Pvt. Ltd., a subsidiary of BSH Hausgeräte GmbH, a global leader in the home appliance industry, announces the launch of a range of Bosch single-door refrigerators designed to cater to the varied storage needs of Indian households. Designed to revolutionize the Indian cooling segment, the new refrigerators are the result of extensive research into evolving consumer needs and preferences. With this launch, BSH Home Appliances further reinforces its commitment to ‘Make in India’ and ‘Make For India’ by delivering innovative solutions that enhance user experiences.
Based on a deep understanding of consumer pain points, the range has been meticulously crafted with ergonomic and aesthetic features. It is available in capacities ranging from 187L to 226L, the refrigerators offering generous storage space to accommodate the needs of families of all sizes. With an array of colors and patterns, refrigerators complement modern kitchen aesthetics. The refrigerators are available across high energy-efficient classes that not only ensures optimal cooling, it also enables consumers to reduce energy consumption and embrace a more sustainable lifestyle.
The refrigerators boast a host of unique consumer centric features, such as a delicate crisper box for soft & leafy vegetables (fragile items), an easy-access zone for daily essentials, unique pedestal box with adjustable bin for better segregation of dry items, Cool Bottle Zone with smart shield technology for faster cooling that can accommodates upto four 1 litre water bottles without compromising door space, catering to the hydration needs of modern households. Across all capacities, the refrigerators offer 18-hour cooling retention, ensuring food remains fresh even during extended power cuts. The Bosch single-door refrigerator promises best-in-class cooling performance with fast ice-making and 2.5x faster bottle cooling. The refrigerators also come with the largest vegetable storage with a capacity of 21 liters ensuring ample storage for fruits and veggies for larger families. Engineered with German quality standards, the refrigerators are built to last, backed by a 10-year compressor warranty.
Commenting on the launch, Saif Khan, MD & CEO, BSH Home Appliances, said “After thoroughly researching and understanding the real pain points for consumers, we are thrilled to introduce our new range of Bosch Single Door Refrigerators. From tackling space constraints for delicate items to offering ample room for dry goods and extra water bottles in summer, they also keep leafy veggies fresher, curbing food waste. Rooted in ‘Make in India,’ these refrigerators promise expanded storage, greater flexibility, and unmatched durability, making it a perfect fit for your diverse needs”.
