India, 6 December 2024: BOSS Burger by SOCIAL, the gourmet burger delivery brand from Impresario Entertainment & Hospitality Pvt. Ltd., is unveiling crave-worthy new additions to its menu that are bold, indulgent, and designed to satisfy every craving. Launching today across 48 delivery locations in India, the new menu combines high-quality ingredients, innovative flavors and indulgent fillings, bringing a premium burger experience to your doorstep. Whether ordering at home or hosting a gathering, BOSS Burger is set to elevate your burger moments like never before.
The new menu at BOSS Burger is a bold celebration of flavors and indulgence, introducing a lineup of drool-worthy burgers crafted to satisfy every craving. Leading the charge are the indulgent Smash Burgers, where the juicy Tenderloin Smash Burger, the rich Lamb Smash Burger, and the succulent Chicken Smash Burger take center stage, each available in double-patty variants for those seeking an extra bite of decadence. For spice enthusiasts, the fiery Peri-Peri Grilled Chicken Burger delivers a kick of heat, perfectly balanced with creamy guacamole and crunchy veggies. Meanwhile, the Korean Fried Chicken Burger adds an exciting Asian twist with its saucy glaze and bold flavors, promising a taste adventure like no other. And for those craving something truly unique, the Shams’ Signature Steak Burger brings together succulent steak bits, a sunny-side-up egg, and hot mayo for a savory masterpiece.
Vegetarian options shine just as bright, starting with the chatpata Samosalicious Smash Burger, which combines a spicy aloo patty with classic chutneys for a desi delight. The Paneer Cheese Bomb Burger offers a mouthwatering bite of panko-crumbed paneer, mozzarella, and crunchy veggies that’s hard to resist. With every burger crafted using premium ingredients and served on toasted brioche buns, BOSS Burger’s new introductions ensure there’s something for everyone to indulge in, from cheesy to spicy to indulgently meaty.
“As India’s burger consumption continues to grow, we’ve designed a menu that’s all about satisfying the biggest cravings. Whether it’s that spicy kick, the perfect cheesy pull, or the juicy, smashed patty — every burger is a bold, sexy experience that speaks to what today’s burger lover really wants. We’re excited to be part of this burger revolution, offering an indulgent, crave-worthy experience that’s as fun and flavorful as India’s growing love for burgers,” said Divya Agarwal, Chief Growth Officer, Impresario Entertainment & Hospitality Pvt. Ltd.
The new menu showcases BOSS Burger’s commitment to delivering indulgent, innovative, and crave-worthy experiences. Each burger is thoughtfully crafted to bring out bold flavors, premium ingredients, and an irresistible combination of textures. Whether it’s the juicy smashed patties, the melty cheese, or the perfectly balanced sauces, every bite is designed to crush your cravings.
BOSS Burger is available to order from Swiggy, Zomato and Dotpe
