MAK Lubricants: The Perfect Partner in Jawan’s Pursuit of Excellence
Mumbai, September 4, 2023 – Bharat Petroleum Corporation Limited (“BPCL”), a renowned ‘Maharatna’ and Fortune Global 500 Company, proudly announces a dynamic alliance between MAK Lubricants and the eagerly awaited Shah Rukh Khan starrer movie ‘Jawan.’ This formidable partnership stands as a testament to the convergence of excellence, fuelling the brand’s ambition encapsulated in the iconic phrase, “MAK Makes It Possible.”
“We are delighted to team up with ‘Jawan’, as the essence of MAK Lubricants seamlessly merges with the ethos of the movie. Our collaboration transcends branding; it’s a celebration of the relentless pursuit of excellence”, said P. Sudhahar, Executive Director (Lubes).
As the curtain rises on Jawan,’ a high-octane cinematic masterpiece, the partnership with MAK Lubricants promises to elevate the film’s visibility while steadfastly reinforcing the brand’s unwavering commitment to delivering unparalleled quality and performance.
Mr. Abbas Akhtar, Chief General Manager (PR & Brand) at BPCL, effused, “Jawan’s narrative mirrors MAK Lubricants’ pursuit of pushing boundaries and achieving the impossible. By joining forces with the movie,’ we not only expand our brand’s reach but also offer our customers an engaging gateway to experience the thrill of this highly anticipated release.”
At the heart of this exciting partnership lies a riveting co-branded campaign, seamlessly weaving MAK Lubricants’ core values into the adrenaline-pumping tapestry of Jawan.’ This strategic synergy promises to catapult brand visibility to new heights, captivating a vast and diverse audience along the way.
Link for the TVC – https://youtu.be/SniG6g9Uf2I
