Rahul Tekwani, a 25-year-old young prospect from Jaipur and the former marketing strategist with Mumbai based company Enormous Brands has launched Branding Edge Strategic Communications and Advisory which is his own strategic communication enterprise that will aim at establishing prominence and a brand program to help build awareness, achieve business goals, credibility, and will enhance long-term enterprise value of the clients. Rahul Tekwani said that he always believed that anything is achievable if you keep chasing it long enough. He felt this was the best time to enter the communication strategy business because the brand and the reputation agencies have found it tough to adapt to the dynamic landscape of media and the client business. He further adds that the main aim of today’s marketing strategy must primarily be business-driven, and personally felt data will take the pole position in branding. And so, the core focus of the company is to unlock the full potential of clients’ data based on their strategy-based approach and give their clients an edge in the domestic and international markets.
The latest studies by the market research companies also illustrated how 83% of the data-driven companies in India had reported that during the pandemic they are obtaining critical business advantages. Coming to the brand side, the company will be providing 360-degree services which include design, branding, research, digital strategy, and data-driven storytelling, and influencer engagement methods. Branding Edge will also be giving personalized investor relation programs, assistance with transactions in the capital market, media strategy, crisis management services, and social communication public sector units as part of its reputation management advisory. Branding Edge’s Team comprises of Senior Creatives, Strategists, Corporate Lawyers with almost 3 decades of experience in transactions, and Investment Bankers and currently, it has offices in Delhi & Mumbai and by the next financial year, it will set a footstep in the South & East market in India.
