BrandMusiq, a worldwide sonic branding firm situated in Mumbai, India, specialises in integrating the science of branding with the art of music to create entire sound identities.
Two of their renowned sonic brands, the now worldwide recognised MOGO® or musical logo’ designed for Mastercard (Global) and the omnipresent sound of HDFC Bank, easily recalled by lakhs of Indians, make their way into the latest Best Audio Brand Report 2022 as a testament to their unique methodology. The Best Audio Brands rating evaluates a brand’s performance in terms of efficiently leveraging its audio asset each year, taking into account what it has done previously.
“Our goal is to harness the power of sound and music scientifically and strategically so that businesses can add a sensory layer to their identity,” stated Rajeev Raja, Founder & Soundsmith, BrandMusiq. We’re pleased with our awards for creating these long-lasting audio identities for Mastercard and HDFC. It’s also great to see so many firms pushing beyond standard branding and using sonic branding to create an ‘ear-opening’ experience.”
BrandMusiq has effectively opened a sound potential for consumer brands to develop a long-lasting emotional connection with their customers across all ‘Earpoints’ throughout the years. The organisation has created acoustic identities that engage with customers on a deeper, more subconscious level by using their tried-and-true approach.
“We are happy to be the first Indian brand and the only Bank in the top 10 of the Best Global Audio Brands Survey!” stated Ravi Santhanam, Head of Marketing at HDFC Bank. Our consistent efforts in sonic branding across touchpoints over the last six years have paid off. Thank you for becoming our partners on this journey, BrandMusiq.
In India, BrandMusiq has established and managed sonic identities for Vistara Airlines, Zomato, Raymond, TATA Salt, HDFC Life, TV18, VIM, MG Motors, Reliance Petroleum, and many more companies; in Southeast Asia, ABC Soy for Kraft Heinz, Lactogrow, S26 for Nestle, and Blue Band Margarine.
BrandMusiq Labs was recently established to investigate the underlying nature of sound and its impact on humans on an emotional, physiological, and neurological level. It will perform sound experiments, develop sonic experiences, and have discussions with prominent marketers, sonic branding experts, behavioural scientists, and musicologists.
“The future is sound,” Rajeev adds, “and we’re happy to be sonic pioneers, allowing marketers to communicate with their customers in a wider, deeper way than ever before.”
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