The birth of Lord Krishna, widely believed to be Lord Vishnu’s incarnation, is celebrated as Krishna Janmashtami across India. This year Krishna Janmashtami is celebrated on the 19th of August and brands have taken to social media with full enthusiasm. However, due to the Covid2019 pandemic, all celebration activities are canceled and people are enjoying the festival at home. But despite the real celebrations being lower, social media has helped to keep up the spirit.
Brands go to great lengths to make every occasion memorable by providing heartfelt and distinctive creative posts and videos to emphasize and play on the occasion. On social media, brands have sent their unique birthday greetings to Bal Gopal.
There is no single festive event that goes unnoticed by businesses, who go all out in developing numerous creative posts and videos to grab onto and play with the aesthetic opportunity. From Amul to Mother Dairy to Big Bazaar, brands have creatively celebrated Bal Gopal’s birthday on social media. Brands and their digital agencies hop on these opportunities to engagingly connect with the audience and generate an emotional bonding,
It is also known as Gokul Ashtami as it is observed on the Ashtami of Krishna Paksha. It is believed that Lord Krishna was born in a prison cell in present-day Mathura, in Uttar Pradesh, at midnight, to King Vasudev and Queen Devaki.
Lord Krishna is a symbol of everlasting love, playfulness, wisdom, and compassion. He is widely revered for the pranks that he played, his worship, his ability to remain calm in stressful situations, and his miraculous powers. Kansa, the brother of Devaki, believed that Krishna was born to destroy him, but before he could kill Krishna, he was out of the prison cell where Vasudeva carried him on his head in a basket and crossed the river Yamuna, to land him up in Gokul.
On the occasion of Janmasthami, all across India, people observe the day by doing rituals such as decorating a deity of Lord Krishna, performing puja, lighting incense sticks, reading scriptures, preparing delicious dishes, and celebrating by exchanging wishes with friends, family members, relatives, neighbors.
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