International Mother Language Day is celebrated on February 21 each year. The day is observed to promote linguistic and cultural diversity and multilingualism. This day encourages people to take pride in their mother tongue and raise awareness about the importance of preserving it.
Many brands have come forward to celebrate this day and raise awareness about the significance of mother languages. Some of the notable brands that have taken part in this initiative are mentioned below.
Google has introduced a new feature to its Translate app on International Mother Language Day. The app now supports five additional languages, including Kinyarwanda, Tigrinya, Odia, Turkmen, and Kurdish (Kurmanji). The Translate app now supports more than 100 languages.
Apart from this, Google is also encouraging people to share their stories and experiences with their mother tongues on its social media handles. The company aims to create a community of people who take pride in their mother languages and help others learn more about them.
Duolingo
Duolingo, a popular language learning app, introduced a Mother Language Quiz on International Mother Language Day. The quiz helps users discover the origins and meanings of words in their mother tongue. Users can also take the quiz in other languages and test their knowledge of different languages.
The Mother Language Quiz is an interactive and engaging way for users to learn more about their mother languages.
Amazon
Amazon India has launched a campaign called ‘Mother Tongue Matters’ to raise awareness about the significance of mother languages. The campaign encourages people to celebrate their mother languages and learn more about the cultures and traditions associated with them.
As part of the campaign, Amazon India has created a dedicated storefront that showcases books in various Indian languages. The storefront includes books for children and adults and covers various genres, including literature, history, and science.
Microsoft
Microsoft is celebrating International Mother Language Day by promoting its language translation tools. The company has released a new video that highlights the importance of preserving mother languages and encourages people to use Microsoft’s language translation tools to communicate in different languages.
Microsoft has also announced that it will be offering discounts on its Office 365 subscription plans for students in Bangladesh. The offer is aimed at promoting the use of mother languages in education and encouraging students to learn more about their native languages.
Closing Thoughts
International Mother Language Day is an important occasion that promotes linguistic and cultural diversity. Brands that celebrate this day not only raise awareness about the importance of preserving mother languages but also encourage people to take pride in their cultural heritage.
By introducing new language features and creating interactive campaigns, brands like Google, Duolingo, Amazon, and Microsoft are helping people learn more about their mother languages and the world’s diverse languages. These efforts go a long way in promoting cultural understanding and respecting different languages and cultures.
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