A survey suggests that brands will have to start afresh once the lockdown lifts in order to win back customers.
According to a survey by Janrise, a Hyderabad based brand communication firm, The brands have lost many opportunities, reduction of customers, revenues have hit an all-time low and various new challenges have come up and the customers have even forgotten what their favorite brand was. So, brands need to start from zero to gain back the customers.
As lockdown is about to come to an end, marketers are reopening and survey on lockdown and branding finds that the number one priority for the brands should be to reach out to their customers.
Director of Janrise, Suman Gadde, said, “ Brands now will have to adapt to new situations. As the world is trying to return back to normal, brands are doing their best to maintain a strong relationship with their customers. Companies are even willing to increase their expenditure on advertising and promotions.
The survey showed that 61% of the respondents of the age group 27-35 years old and among them, 42.4% wanted to first shop for kids clothes, toys, etc. 53.8% respondents wanted to hang out with their friends and only 9% wanted to shop for beauty and wellness products.
60 percent of respondents strongly agreed that online shopping is the only option which they found safe while 49percent said they would not be visiting a mall in the near future.
Only 18% who showed interest in apparel and jewellery shopping may affect malls in a huge way. Restrictions on using trial rooms and other similar factors might prevent people from shopping at malls furthermore.
The survey says e-commerce brands will have a challenge of renewing their delivery and return policies and the more difficult task is, how these brands communicate the changes without discouraging their existing consumers.
Swiggy or Zomato-own delivery systems, kitchens, and restaurants will have to send powerful messages based on hygiene and safety as an act of assurance itself can build confidence among their customers.
