Once again, the holiday spirit is in the air, and brands are going above and beyond to create the best Pujo campaigns. Let’s take a look at some of the brands whose Pujo campaigns this year captivated us.
In 2022, we have long since moved past the lockdown and its limitations. After a long and exhausting two-year hiatus, the celebrations have returned, and brands have done the same with their captivating Pujo campaigns. This year, brands have done everything possible to captivate their audience, from taking us down the path of nostalgia to spreading positivity and joy by discussing inclusivity and unity.
- Voltas
Around Navratri and Durga Pooja in 2022, the hashtag #Voltaskafestivemela has been trending on social media. The company put together a nine-day Festive Mela and invited social media influencers to the Experience zone to guide their followers through the various areas of their stores’ displays of cutting-edge Voltas and Voltas Beko products. A clever way to reach the masses.
- Kalyan Jewellers
On the auspicious occasion of Durga Puja, Kalyan Jewellers debuted its brand-new Sankalp collection. The brand promotes celebrating the Goddess in every person in its digital advertising campaign. Sankalp from Kalyan Jewellers – For the Goddess we see in you, reads the campaign’s slogan. A cause that undoubtedly will touch your heart.
- Smart Bazaar
This year, SMART Bazaar’s heartwarming campaign told the tale of an idol maker who adheres to the long-standing custom of obtaining the clay needed to create the Goddess’ idol from a brothel. When the creator of the idol makes the first move toward bringing about a change in society, it beautifully conveys the message of inclusivity.
- Times of India
Aaschen Maa. A. Tumi Kothaye? The Times of India’s Durga Pooja advertisement this year poses the question, “Maa Durga is coming home, where are you?”
The newspaper is attempting to reach out to those who are away from their families and, for whatever reason, are unable to return home for Pooja through this campaign.
- Asian Paints
This year’s Pujo campaign from Asian Paints is an absolute joy. This campaign depicts the festival in all of its fervor, from homecoming to festival preparations, and fairs to celebrations. By watching this digital movie, you’re guaranteed to feel festively euphoric.
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