The direct-to-consumer brand BRAVE Essentials associates with actor and entrepreneur, Kunal Kapoor for the #BeBrave campaign. Brave Essentials is a conglomerate of IDAM House of Brands. The OG star icon joins the #BraveBrigade to encapsulate the importance of skincare routine in the everyday life of a man. They have multi-benefit premium products which are paraben-free, SLS-free, cruelty-free and dermatologically tested.
BRAVE Essentials believes in delivering impactful results and in providing a strong performance to make a real impact in a society for whom bravery is a way of life and not just an option. BRAVE Essentials values rugged handsomeness so that all of its products are made with potent actives and natural ingredients.
The brand provides such real men with a lot of products with safe formulations that deal with everyday concerns. With accelerated growth in the demand for grooming products for men, BRAVE Essentials intends to acquire the consumer market by building a dedicated space for men’s grooming with a strong foundation that delivers effective results through its category of products ranging from body care to beard care.
To carve a niche in the skincare industry, Kunal Kapoor has been roped into the brand and he will be actively visible in the digital promotions of the brand. Bravery is just not an option but a way of living life and so BRAVE Essentials is looking to propagate its four principles – Protect, Fight, Defend, and Control to the target audience. Through this association and campaign, BRAVE Essentials believes that it has the potential to reach the one-crore mark in the first year.
Aakash Anand, Founder of IDAM House of Brands, said that in the era of gender inclusivity and the increasing awareness of skincare among men, BRAVE Essentials focuses to set an example by providing a broad range of well-researched products that address the concerns of the consumers. With Kunal Kapoor on board, the brand is looking to offer a superior value proposition to consumers by providing an impression that outlasts. He continued that they are delighted to associate with Kunal Kapoor and bring him to their brand fold.
The products are available on its website, and also on the top eCommerce websites like Flipkart and Amazon. BRAVE Essentials will be appearing offline soon.
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