Brewing festivity in a cup, TATA Starbucks unveils its exclusive Diwali Blend and customizable hamper for Festive Gifting

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Brewing festivity in a cup, TATA Starbucks unveils its exclusive Diwali Blend and customizable hamper for Festive Gifting
Brewing festivity in a cup, TATA Starbucks unveils its exclusive Diwali Blend and customizable hamper for Festive Gifting

The special Diwali blend sourced from the renowned coffee estates of India is sure to entice your senses and add flavor to your celebrations

Curated with an exquisite collection of assorted chocolates, the special Diwali blend and Diwali merchandise, the customizable hamper makes for an unparalleled gifting experience this Diwali 

 

India, Mumbai, 7th November 2023 — TATA Starbucks is set to usher in the festival of lights with the return of one of its most celebrated seasonal whole-bean coffee, Starbucks Diwali Blend. Adding to the festivities, the brand will also be debuting an exquisitely designed, customizable Diwali gift hamper, giving consumers the opportunity to brew new memories with their loved ones.

A tribute to India’s coffee heritage, the Diwali blend this year features high-quality beans, handpicked, and sourced exclusively from coffee estates in Karnataka: Nullore, Jumboor and Coovercolly. The unique blend is sure to entice your senses with notes of dusted cocoa that melt into a syrupy body, concluding with a refreshing candied ginger finish. The limited-edition Starbucks Diwali hamper promises to add a sophisticated touch to gifting traditions. The customizable hamper comprises an assorted pack of handcrafted chocolates, a specially designed Diwali mug and the Diwali blend.

The pack design of the Diwali Blend and the Diwali gift hamper depict patterns of rangoli’s, lanterns, diya’s set against themes of gold and yellow signifying light and illumination. The limited-edition Starbucks Diwali Blend and hamper are available for customers across stores and can be customized to your preference. Whether enjoyed at home or gifted to loved ones, this blend and hamper promise to infuse the spirit of Diwali celebrations, unlike anything ever before.

Learn more about the estates from which the Diwali Blend has been sourced:

Nullore Estate in Madikeri is a high elevation microlot nestled under dual canopy shade trees. This estate composts agricultural waste from the land that contributes to the fertile soil needed to grow high quality arabica coffee.

Jumboor Estate was first established in the late 1800’s and is a legacy from the time when planters first came to the highlands of Coorg. These coffees are washed using pure mountain spring water, honouring the century of tradition that goes into the production of Jumboor coffee.

Coovercolly Estate was established in 1863 and rests amidst the rugged lands of Northern Coorg. On this estate, coffee cherries  ripen at different times which requires the deep-red cherries to be hand picked in many rounds. Slow and controlled sun drying conserves energy and brings out the sparkling acidity in this high-quality coffee.