Bridalwear brand Mohey announces Kiara Advani as their new brand ambassador for their new campaign with #DulhanWaliFeeling. Wearing a gorgeous lehenga from Mohey’s most recent bridal collection while Kiara was pictured celebrating the new era of a contemporary Indian bride. Kiara looking an independent modern Indian bride, confident, and self-righteous in this picture. Kiara looks joyous and confident on her wedding day, reinforcing the new-age bridal way in Mohey’s new brand campaign.
This new campaign film represents the new era of the modern-day bride and how weeding is a special day for them. In this film, with her most prized possession, she replaces all the gifts she got at her wedding with her old memorable things like her first doll, her old notebooks, and her racket that helped her win against her father, etc. to her new home. Kiara can replace all the new gifts that she finds meaningless in front of her memories, with the help of her new husband and father-in-law. While leaving in the car during bidaai Kiara’s mother asks her why she is taking old items to her new house, to which Kiara answers joyfully ‘’naye ghar ko apna banane’’.
This film shows how old items hold a special place in her heart and shows a cluster of emotions a bride experiences on her wedding day. Brides want to carry their memories with them, it’s her #DulhanWaliFeeling. It is important for every bride to feel comfortable in their true self on their big special day that is her wedding day. And this new campaign of Mohey beautifully encapsulates the #DulhanWaliFeeling in their new campaign film. They hope it strongly connects with all the new brides.
Vedant Modi, chief marketing officer, of Vedant fashions limited, commented on the new brand ambassador he said Kiara, whilst deeply rooted in her tradition, is also the new-age Indian woman that brings out their powerful message in the most confident manner. In this new campaign, the bride carries the love and comfort of her maternal home in her new house, because she finds all the new gifts nothing in front of her memories.
Follow and connect with us on Facebook, LinkedIn & Twitter.
