Audio marketing has captivated listeners for nearly a century. However, in contrast to the beyond, nowadays manufacturers of all sizes can create powerful audio campaigns in numerous attractive formats. Intending to pressure audio engagement on chosen keywords, Worldwide Olympic Partner, Bridgestone, and WATConsult, an Isobar company, have partnered to release their ultra-modern marketing campaign, ‘Chase Your Dream’.
Conceptualized and carried out through WATConsult, the globally offered hybrid virtual enterprise from Dentsu India, the marketing campaign engages with sports activities fans amongst Amazon audiences via ‘Khel Quiz’, an ‘Alexa Voice’ talent-primarily based totally quiz. It lets audiences additionally release the enjoyment via talent invocation terms in English and Hindi such as ‘Alexa, open Khel quiz’ or ‘Alexa, play khel quiz’, etc. on their Alexa-enabled devices.
To expand the attainment of the engagement, the quiz has been promoted via Amazon DSP show advert campaigns on amazon.in and throughout third-birthday birthday celebration web websites and apps. For the record, the Amazon DSP show advert marketing campaign has executed a attain of 20M impressions and has pushed 176K+ Alexa talent engagements and 50K+ quiz completions.
Speaking at the marketing campaign, Ankur Malhotra, Chief General Manager-Consumer & Commercial Marketing, Bridgestone India said, “At Bridgestone, we’ve constantly explored revolutionary approaches to have interaction nicely with our target market. By operating with the Amazon and Alexa groups, we evolved a voice-enabled Olympics-primarily based quiz that has helped us correctly attain tens of thousands and thousands of cricket enthusiasts in India.
Our marketing campaign has helped enthusiasts be aware of and well-known the Indian athletes competing withinside the Olympics through interacting and displaying their help for them. As a result, we’ve now no longer seen a giant effect in phrases of engagement in a shorter time frame however additionally a superb logo lift.”
Commenting on the marketing campaign, Heeru Dingra, CEO, isobar India institution added, “In nowadays time, display fatigue is a valid term. Audio marketing and marketing make a powerful opportunity to attain out to the target market in nearly any environment. This initiative for Bridgestone is a sworn statement similar to the numbers communicated for themselves.”
Sahil Shah, Managing Partner, WATConsult commented, “Amazon Alexa and DSP groups helped us in bringing to lifestyles our marketing campaign ‘Chase Your Dream’ round status in help of our athletes who try to chase their desires withinside the Tokyo Olympics. Using Amazon DSP, we created the maximum applicable target market segments primarily based on beyond buy behavior and redirect them to take part in Bridgestone Olympics Alexa Quiz.
This helped in constructing at the middle goal of engagement main to better logo bear in mind towards normal effect residences with the proper target market. We have enabled a full-scale virtual transformation adventure for Bridgestone and such activations most effective hold including an increasing number of to it.”
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