Diwali is here, and there’s plenty of party mood and memes on social networking sites about anything Diwali-related. The festival of lights is all about annual family reunions, get-togethers with friends, and gift-giving and sweet-exchanging.
New outfits, bright rangolis, and festive decorations at home and on the street have set a tone, not to mention the Dandiya nights and Teen Patti parties that have wrapped everyone in a joyful spirit. The pandemic, paired with the ban on firecrackers, has put a damper on the festivities.
There are innumerable stories that emerge on the streets packed with a joyful atmosphere throughout the holiday season. Going to your local city market with a friend, parent, or even your partner is an experience, and you will surely return home with little moments of joy and surprise from your visit.
With a one-of-a-kind purpose-led promotion #YehDiwaliKissonWali this Diwali, OptimiZEE, ZEE’s social content platform, celebrates such stories that resonate.
Nothing beats the personal touch and friendship you enjoy with the local shopkeeper, as well as the little bits of laughter, knowledge, and surprise that come with a visit to your local city market, which the films beautifully capture.
The heart-warming films, which have been rolled out across ZEE’s digital platforms and include experienced actors such as Zarina Wahab, Avtar Gill, and Virender Saxena, portray a relatable moment and the endless stories that emerge with the slogan #YehDiwaliKissonWali.
The feel-good film, which shows a saree shopping and another couple on a cutlery shopping frenzy, each brings to life a unique storyline that happens on the streets. OptimiZEE encourages viewers to shop local, whether in Delhi’s Sarojini Nagar market or Mumbai’s fashion strip, to rediscover the small pleasures of supporting local businesses and creating memories this holiday season.
According to Kartik Mahadev, CEO of OptimiZEE, these stories can help individuals connect. People in rural areas, too, were compelled to use internet shopping methods as a result of the pandemic. This campaign may encourage individuals to shop in their neighbourhood’s streets and marketplaces, so supporting the regional economy.
Zarina Wahab, an actress, was able to reminisce about her youth in this location. This reminded her of my family’s travels to Hyderabad’s Begum Bazar. She was enthralled by the beautiful street decorations. Her therapy consists of going to a local market.
The campaign is bolstered by a user-generated content activity published via ZEE’s social handles, which asks people to share their Diwali shopping experiences with #VocalForLocal by tagging @ZEECorporate as part of the purpose-led drive.
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