New Delhi, 15th November 2024: Barista Coffee, one of India’s leading homegrown coffee chains, has launched its coffee Capsules at an exclusive price of INR 500 in two distinct blends – Classic and Dark Roast, whereas the Machine is priced at INR 15,999 and introductory offer price is INR 12,000. The new product range was introduced at BARISTA cafe in Basant Lok, Delhi to mark Barista’s entry into the home-brewing segment, bringing the premium café experience directly to consumer’s homes and offices, allowing them to enjoy Barista-quality coffee anytime, anywhere.
With the introduction of a new product range, Barista is expanding its business segment and aims to meet the growing demand for convenient, high-quality coffee experiences at home, a trend of rising demand among coffee lovers and consumers across cities. The latest addition of coffee is crafted with love and keeps the needs of today’s consumers in mind. The flavour offers coffee lovers the quality and craftsmanship of BARISTA in their comfort.
Each Capsule assures a rich and aromatic brew, encapsulating BARISTA’s signature taste. Moreover, the new range reflects BARISTA’s commitment to providing the best experience and user-friendly products engineered to deliver a barista-quality experience at the touch of a button.
Speaking at the event, Rajat Agrawal, CEO, Barista Coffee, expressed, “Barista is all set to bring this new line of coffee Capsules and coffee machines to the customers, making it easier than ever to enjoy the Barista experience at home. Our goal was to create a convenient yet authentic coffee experience that embodies the quality and craftsmanship Barista is known for. We believe these offerings will be warmly received by our coffee-loving community and will set new standards in the home-brewing market.”
The successful launch event concluded with a lunch, where guests had an opportunity to interact with Barista Coffee’s team and explore the new products in detail. The coffee Capsules and machine are now available at selected Barista cafes in Delhi NCR, Chandigarh, Mumbai, Kolkata, and Bengaluru and on e-commerce channel, ensuring easy accessibility for all coffee enthusiasts eager to bring home the Barista experience.
